Color spec
| Brand | Benjamin Moore |
| Name | Farm Fresh |
| SKU | AF-360 |
| Hex | #C49F78 |
| RGB | 196, 159, 120 |
| HSL | 31°, 39%, 62% |
| LRV | 37 |
| Undertone | warm red-orange tone |
| Family | Neutral |
About Benjamin Moore Farm Fresh
Farm Fresh sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Farm Fresh is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Farm Fresh within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C49F78 in HSL space. Pair Farm Fresh with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Farm Fresh Equivalents at Other Brands
Matching Farm Fresh from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore AF-360 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Farm Fresh
At Sherwin-Williams, the closest color to Farm Fresh is Wickerwork (SW 10) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 37 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wickerwork swatch →
Behr Equivalent of Farm Fresh
Behr's nearest match is Peanut Butter (270F-4), visually identical in normal room light (ΔE 1.25). It runs slightly lighter (LRV 39 vs 37) and carries a warm red-orange undertone, so it substitutes for Farm Fresh without repainting risk. See the full Peanut Butter swatch →
Valspar Equivalent of Farm Fresh
The closest Valspar equivalent of Farm Fresh is Warm Nutmeg (8003-20E). At ΔE 0.88 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 37 vs 37). If Valspar is your counter, order Warm Nutmeg and you'll get the same color. See the full Warm Nutmeg swatch →
PPG / Glidden Equivalent of Farm Fresh
At PPG / Glidden, the closest color to Farm Fresh is Doeskin (PPG1082-5) — very close at ΔE 2.26, though not an exact twin. It sits at the same lightness (LRV 37 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Doeskin swatch →
Glidden Equivalent of Farm Fresh
At Glidden, the closest color to Farm Fresh is Doeskin (PPG1082-5) — very close at ΔE 2.75, though not an exact twin. It sits at the same lightness (LRV 37 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Doeskin swatch →
Dutch Boy Equivalent of Farm Fresh
Dutch Boy's nearest match is Sahara Sands (315-4DB), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 37 vs 37) and carries a warm red-orange undertone, so it substitutes for Farm Fresh without repainting risk. See the full Sahara Sands swatch →
HGTV Home by Sherwin-Williams Equivalent of Farm Fresh
At HGTV Home by Sherwin-Williams, the closest color to Farm Fresh is Handcrafted Brown (HGSW 2184) — very close at ΔE 2.76, though not an exact twin. It sits at the same lightness (LRV 36 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Handcrafted Brown swatch →
Dunn-Edwards Equivalent of Farm Fresh
The closest Dunn-Edwards equivalent of Farm Fresh is Tan Plan (DE6137). At ΔE 0.72 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and runs slightly darker (LRV 35 vs 37). If Dunn-Edwards is your counter, order Tan Plan and you'll get the same color. See the full Tan Plan swatch →
Farrow & Ball Equivalent of Farm Fresh
At Farrow & Ball, the closest color to Farm Fresh is Entrance Hall Pink (NO. 61) — very close at ΔE 3.21, though not an exact twin. It sits at the same lightness (LRV 38 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Entrance Hall Pink swatch →
Diamond Vogel Equivalent of Farm Fresh
At Diamond Vogel, the closest color to Farm Fresh is Back to Basics (0255) — very close at ΔE 2.17, though not an exact twin. It runs slightly lighter (LRV 39 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Back to Basics swatch →
Hirshfield's Equivalent of Farm Fresh
At Hirshfield's, the closest color to Farm Fresh is Season Finale (0267) — very close at ΔE 3.18, though not an exact twin. It sits at the same lightness (LRV 38 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Season Finale swatch →
Rodda Equivalent of Farm Fresh
At Rodda, the closest color to Farm Fresh is Chisel (CA107) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 38 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Chisel swatch →
C2 Paint Equivalent of Farm Fresh
At C2 Paint, the closest color to Farm Fresh is Buff Orpington (BD32) — very close at ΔE 2.08, though not an exact twin. It runs slightly lighter (LRV 40 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Buff Orpington swatch →
Clare Equivalent of Farm Fresh
Clare has no exact twin of Farm Fresh. The nearest is Good as Gold (PNT100-DP-59) at ΔE 4.7 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37 vs 37). Compare large swatches before substituting. See the full Good as Gold swatch →
Kompozit Equivalent of Farm Fresh
At Kompozit, the closest color to Farm Fresh is Season Finale (0267) — very close at ΔE 3.18, though not an exact twin. It sits at the same lightness (LRV 38 vs 37) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Season Finale swatch →