Color spec
| Brand | Benjamin Moore |
| Name | Exotic Purple |
| SKU | 2071-10 |
| Hex | #43334D |
| RGB | 67, 51, 77 |
| HSL | 277°, 20%, 25% |
| LRV | 4 |
| Undertone | cool violet tone |
| Family | Purple |
About Benjamin Moore Exotic Purple
At LRV 4, Exotic Purple is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Exotic Purple earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Portola Paints
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Exotic Purple within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #43334D in HSL space. Pair Exotic Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Exotic Purple Equivalents at Other Brands
Matching Exotic Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2071-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Exotic Purple
At Sherwin-Williams, the closest color to Exotic Purple is Concord Grape (SW 6559) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 5 vs 4) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Concord Grape swatch →
Behr Equivalent of Exotic Purple
At Behr, the closest color to Exotic Purple is Baritone (680F-7) — very close at ΔE 2.76, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Baritone swatch →
Valspar Equivalent of Exotic Purple
Valspar has no exact twin of Exotic Purple. The nearest is Virtuoso (M215) at ΔE 4.25 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4.4 vs 4). Compare large swatches before substituting. See the full Virtuoso swatch →
Dutch Boy Equivalent of Exotic Purple
Dutch Boy has no exact twin of Exotic Purple. The nearest is Violet Aurora (243-7DB) at ΔE 4.98 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Violet Aurora swatch →
HGTV Home by Sherwin-Williams Equivalent of Exotic Purple
HGTV Home by Sherwin-Williams has no exact twin of Exotic Purple. The nearest is Amethyst Glass (HGSW 2411) at ΔE 4.98 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Amethyst Glass swatch →
Dunn-Edwards Equivalent of Exotic Purple
Dunn-Edwards has no exact twin of Exotic Purple. The nearest is Preserve (DEA193) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Preserve swatch →
Hirshfield's Equivalent of Exotic Purple
Hirshfield's has no exact twin of Exotic Purple. The nearest is Plum Island (H0066) at ΔE 4.65 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Plum Island swatch →
Portola Paints Equivalent of Exotic Purple
Portola Paints has no exact twin of Exotic Purple. The nearest is Dancing Shoes (DANCING SHOES) at ΔE 4.49 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Dancing Shoes swatch →