Color spec
| Brand | Dutch Boy |
| Name | Violet Aurora |
| SKU | 243-7DB |
| Hex | #3E385A |
| RGB | 62, 56, 90 |
| HSL | 251°, 23%, 29% |
| LRV | 5 |
| Undertone | cool blue tone |
| Family | Purple |
About Dutch Boy Violet Aurora
At LRV 5, Violet Aurora is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Violet Aurora earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Violet Aurora within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #3E385A in HSL space. Pair Violet Aurora with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Violet Aurora Equivalents at Other Brands
Matching Violet Aurora from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 243-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Violet Aurora
The closest Sherwin-Williams equivalent of Violet Aurora is Dewberry (SW 6552). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 5 vs 5). If Sherwin-Williams is your counter, order Dewberry and you'll get the same color. See the full Dewberry swatch →
Behr Equivalent of Violet Aurora
Behr's nearest match is Deep Mulberry (BXC-51), visually identical in normal room light (ΔE 1.12). It sits at the same lightness (LRV 5 vs 5) and carries a cool blue undertone, so it substitutes for Violet Aurora without repainting risk. See the full Deep Mulberry swatch →
Benjamin Moore Equivalent of Violet Aurora
Benjamin Moore has no exact twin of Violet Aurora. The nearest is Blue Grotto (CC-964) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Blue Grotto swatch →
Valspar Equivalent of Violet Aurora
Valspar has no exact twin of Violet Aurora. The nearest is Patrician Purple (M224) at ΔE 3.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 3.8 vs 5). Compare large swatches before substituting. See the full Patrician Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Violet Aurora
The closest HGTV Home by Sherwin-Williams equivalent of Violet Aurora is Amethyst Glass (HGSW 2411). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 5 vs 5). If HGTV Home by Sherwin-Williams is your counter, order Amethyst Glass and you'll get the same color. See the full Amethyst Glass swatch →
Dunn-Edwards Equivalent of Violet Aurora
At Dunn-Edwards, the closest color to Violet Aurora is Magic Night (DEA191) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Magic Night swatch →