Color guide · Dutch Boy · Purple

Violet Aurora

243-7DB · #3E385A · LRV 5 · cool blue tone

243-7DB · #3E385A · LRV 5 — cool blue tone, very dark — reads black in most rooms.

Violet AuroraDutch Boy · 243-7DB
The color, edge to edge.Use your own photo →
Violet Aurora
DUTCH BOY · 243-7DB · #3E385A
Brand · codeDutch Boy243-7DB · all Dutch Boy purples
LRV5Very dark — reads black in most rooms.
Undertonecool blue tone
FamilyPurple
Hex · RGB · HSL#3E385A · 62, 56, 90 · 251°, 23%, 29%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Violet Aurora5
  2. 2Blue Nova17
  3. 3Gothic Purple24
Undertone and depth

What Color Is Violet Aurora, Really?

Violet Aurora reads as a cool blue tone — very dark — reads black in most rooms. The notes below cover how Dutch Boy 243-7DB behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Violet Aurora

Violet Aurora earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Violet Aurora

At LRV 5, Violet Aurora is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Violet Aurora are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Dutch Boy 243-7DB directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Dutch Boy Colors

The nearest shades to Violet Aurora within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Violet Aurora · 1.9 : 1 · fails for textWhite text on Violet Aurora · 10.9 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #3E385A in HSL space. Pair Violet Aurora with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#3E385A + #545A38
TRIADIC
#3E385A · #5A3E38 · #385A3E
ANALOGOUS
#38435A · #3E385A · #4F385A

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Jessica Williams

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