Color spec
| Brand | Dutch Boy |
| Name | Gracious Grape |
| SKU | 344-7DB |
| Hex | #373346 |
| RGB | 55, 51, 70 |
| HSL | 253°, 16%, 24% |
| LRV | 4 |
| Undertone | cool blue tone |
| Family | Purple |
About Dutch Boy Gracious Grape
At LRV 4, Gracious Grape is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Gracious Grape earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
3 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Farrow & Ball
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Gracious Grape within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #373346 in HSL space. Pair Gracious Grape with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Gracious Grape Equivalents at Other Brands
Matching Gracious Grape from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 344-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Gracious Grape
Behr's nearest match is Dark Burgundy Wine (BXC-09), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 4 vs 4) and carries a cool blue undertone, so it substitutes for Gracious Grape without repainting risk. See the full Dark Burgundy Wine swatch →
Farrow & Ball Equivalent of Gracious Grape
Farrow & Ball has no exact twin of Gracious Grape. The nearest is Titmouse Blue (NO. W24) at ΔE 4.55 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Titmouse Blue swatch →