Color guide · Benjamin Moore · Red

Craft Room

2010-30 · #E95F4D · LRV 26 · warm red tone

2010-30 · #E95F4D · LRV 26 — warm red tone, mid-tone — versatile but shifts visibly with light.

Craft RoomBenjamin Moore · 2010-30
The color, edge to edge.Use your own photo →
Craft Room
BENJAMIN MOORE · 2010-30 · #E95F4D
Brand · codeBenjamin Moore2010-30 · all Benjamin Moore reds
LRV26Mid-tone — versatile but shifts visibly with light.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#E95F4D · 233, 95, 77 · 7°, 78%, 61%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rumors8
  2. 2Cinnamon Slate19
  3. 3Craft Room26
  4. 4Fresno32
Undertone and depth

What Color Is Craft Room, Really?

Craft Room reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 2010-30 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Craft Room

Craft Room is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Craft Room

Craft Room sits in the mid-range at LRV 26, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Craft Room are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2010-30 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Craft Room within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Craft Room · 6.2 : 1 · passes AAWhite text on Craft Room · 3.4 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #E95F4D in HSL space. Pair Craft Room with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#E95F4D + #4DD7E9
TRIADIC
#E95F4D · #4DE95F · #5F4DE9
ANALOGOUS
#E94D89 · #E95F4D · #E9AD4D

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