Color spec
| Brand | Behr |
| Name | Pimento |
| SKU | P180-6 |
| Hex | #E6373E |
| RGB | 230, 55, 62 |
| HSL | 358°, 78%, 56% |
| LRV | 20 |
| Undertone | warm red tone |
| Family | Red |
About Behr Pimento
With an LRV of 20, Pimento is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Pimento works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Pimento within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E6373E in HSL space. Pair Pimento with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Pimento Equivalents at Other Brands
Matching Pimento from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr P180-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Pimento
Sherwin-Williams has no exact twin of Pimento. The nearest is Gladiola (SW 6875) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 20). Compare large swatches before substituting. See the full Gladiola swatch →
Benjamin Moore Equivalent of Pimento
At Benjamin Moore, the closest color to Pimento is Bull's Eye Red (2002-20) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 19 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bull's Eye Red swatch →
Glidden Equivalent of Pimento
Glidden has no exact twin of Pimento. The nearest is Old Glory Red (16YR 18/587) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 18 vs 20). Compare large swatches before substituting. See the full Old Glory Red swatch →
Dutch Boy Equivalent of Pimento
Dutch Boy has no exact twin of Pimento. The nearest is Gingham Pink (106-6DB) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 20). Compare large swatches before substituting. See the full Gingham Pink swatch →
Dunn-Edwards Equivalent of Pimento
Dunn-Edwards has no exact twin of Pimento. The nearest is Strawberry Jam (DE5076) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 21 vs 20). Compare large swatches before substituting. See the full Strawberry Jam swatch →
Diamond Vogel Equivalent of Pimento
Diamond Vogel has no exact twin of Pimento. The nearest is Endless Possibilities (1081) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 22 vs 20). Compare large swatches before substituting. See the full Endless Possibilities swatch →
Hirshfield's Equivalent of Pimento
At Hirshfield's, the closest color to Pimento is Endless Possibilities (1081) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 21 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Endless Possibilities swatch →
Kompozit Equivalent of Pimento
At Kompozit, the closest color to Pimento is Endless Possibilities (1081) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 20 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Endless Possibilities swatch →