Color spec
| Brand | Behr |
| Name | Roulette |
| SKU | P170-5 |
| Hex | #E43C69 |
| RGB | 228, 60, 105 |
| HSL | 344°, 76%, 56% |
| LRV | 21 |
| Undertone | warm red tone |
| Family | Pink |
About Behr Roulette
With an LRV of 21, Roulette is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Roulette works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Benjamin Moore
PPG / Glidden
Glidden
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Roulette within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E43C69 in HSL space. Pair Roulette with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Roulette Equivalents at Other Brands
Matching Roulette from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr P170-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Roulette
Sherwin-Williams has no exact twin of Roulette. The nearest is Eros Pink (SW 6860) at ΔE 4.92 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 19 vs 21). Compare large swatches before substituting. See the full Eros Pink swatch →
PPG / Glidden Equivalent of Roulette
PPG / Glidden has no exact twin of Roulette. The nearest is Cranberry Splash (PPG1185-6) at ΔE 4.48 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 22 vs 21). Compare large swatches before substituting. See the full Cranberry Splash swatch →
Glidden Equivalent of Roulette
Glidden has no exact twin of Roulette. The nearest is Cranberry Splash (PPG1185-6) at ΔE 4.48 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 22 vs 21). Compare large swatches before substituting. See the full Cranberry Splash swatch →
Dunn-Edwards Equivalent of Roulette
At Dunn-Edwards, the closest color to Roulette is Rosy Cheeks (DE5062) — very close at ΔE 2.87, though not an exact twin. It sits at the same lightness (LRV 21 vs 21) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rosy Cheeks swatch →