Blue Allure
771 · #C0DFE7 · LRV 70 — cool blue-green tone, light — bounces daylight without going clinical.
- 1Wythe Blue48
- 2Ocean Boulevard53
- 3Blue Allure70
- 4Bubble77
- 5Frosty Mint83
What Color Is Blue Allure, Really?
Blue Allure reads as a cool blue-green tone — light — bounces daylight without going clinical. The notes below cover how Benjamin Moore 771 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Blue Allure
Blue Allure is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Teals add character without shouting — good for a vanity, an island or a feature wall.
How Lighting Changes Blue Allure
At LRV 70, Blue Allure is a light color that bounces daylight around a room without tipping into stark white. Its teal undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Most complaints about Blue Allure are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 771 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | SoarSW 6799 · Sherwin-Williams | 1.2 | 70 | Color page → |
| Behr | Basin BlueM470-2 · Behr | 2.2 | 68 | Color page → |
| Valspar | Forever8002-39B · Valspar | 0.9 | 70 | Color page → |
| PPG / Glidden | GalacticaPPG1235-3 · PPG / Glidden | 2.1 | 69 | Color page → |
| Glidden | GalacticaPPG1235-3 · Glidden | 1.8 | 69 | Color page → |
| Dutch Boy | Front Porch Blue236-2DB · Dutch Boy | 0.5 | 71 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Blue Allure within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #C0DFE7 in HSL space. Pair Blue Allure with one accent and one neutral — the swatches below are starting points, not final picks.
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