Color guide · Behr · Purple

Wild Pansy

P540-6 · #6373B4 · LRV 18 · cool blue tone

P540-6 · #6373B4 · LRV 18 — cool blue tone, dark — high drama, needs strong daylight or warm bulbs.

Wild PansyBehr · P540-6
The color, edge to edge.Use your own photo →
Wild Pansy
BEHR · P540-6 · #6373B4
Brand · codeBehrP540-6 · all Behr purples
LRV18Dark — high drama, needs strong daylight or warm bulbs.
Undertonecool blue tone
FamilyPurple
Hex · RGB · HSL#6373B4 · 99, 115, 180 · 228°, 35%, 55%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Nocturne Shade5
  2. 2Ripe Berry10
  3. 3Wild Pansy18
  4. 4Gothic Purple24
  5. 5Wisteria48
Undertone and depth

What Color Is Wild Pansy, Really?

Wild Pansy reads as a cool blue tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr P540-6 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Wild Pansy

Wild Pansy works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Wild Pansy

With an LRV of 18, Wild Pansy is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Wild Pansy are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr P540-6 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Wild Pansy within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Wild Pansy · 4.6 : 1 · passes AAWhite text on Wild Pansy · 4.5 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #6373B4 in HSL space. Pair Wild Pansy with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#6373B4 + #B4A463
TRIADIC
#6373B4 · #B46373 · #73B463
ANALOGOUS
#639CB4 · #6373B4 · #7C63B4

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Jessica Williams

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