Color spec
| Brand | Behr |
| Name | Shangri La |
| SKU | 140D-6 |
| Hex | #AF3F72 |
| RGB | 175, 63, 114 |
| HSL | 333°, 47%, 47% |
| LRV | 14 |
| Undertone | warm magenta tone |
| Family | Red |
About Behr Shangri La
With an LRV of 14, Shangri La is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Shangri La works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Shangri La within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AF3F72 in HSL space. Pair Shangri La with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Shangri La Equivalents at Other Brands
Matching Shangri La from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 140D-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Shangri La
Sherwin-Williams has no exact twin of Shangri La. The nearest is Hot (SW 6843) at ΔE 4.98 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Hot swatch →
Benjamin Moore Equivalent of Shangri La
At Benjamin Moore, the closest color to Shangri La is Crushed Berries (2076-30) — very close at ΔE 2.19, though not an exact twin. It runs slightly lighter (LRV 17 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Crushed Berries swatch →
Valspar Equivalent of Shangri La
At Valspar, the closest color to Shangri La is Pink Pizzazz (8001-3G) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pink Pizzazz swatch →
PPG / Glidden Equivalent of Shangri La
At PPG / Glidden, the closest color to Shangri La is Fuchsia Flock (PPG1182-7) — very close at ΔE 2.59, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fuchsia Flock swatch →
Glidden Equivalent of Shangri La
At Glidden, the closest color to Shangri La is Fuchsia Flock (PPG1182-7) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fuchsia Flock swatch →
Dunn-Edwards Equivalent of Shangri La
At Dunn-Edwards, the closest color to Shangri La is Fiery Fuchsia (DEA101) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fiery Fuchsia swatch →
Diamond Vogel Equivalent of Shangri La
At Diamond Vogel, the closest color to Shangri La is Can Can (1131) — very close at ΔE 2.66, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Can Can swatch →
Hirshfield's Equivalent of Shangri La
Hirshfield's has no exact twin of Shangri La. The nearest is Can Can (1131) at ΔE 3.59 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Can Can swatch →
Kompozit Equivalent of Shangri La
Kompozit has no exact twin of Shangri La. The nearest is Can Can (1131) at ΔE 3.59 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 12 vs 14). Compare large swatches before substituting. See the full Can Can swatch →