Shangri La
140D-6 · #AF3F72 · LRV 14 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Rookwood Dark Red3
- 2Rumors8
- 3Shangri La14
- 4Cinnamon Slate19
- 5Rejuvenate30
What Color Is Shangri La, Really?
Shangri La reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr 140D-6 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Shangri La
Shangri La works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Shangri La
With an LRV of 14, Shangri La is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Shangri La are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr 140D-6 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | HotSW 6843 · Sherwin-Williams | 5.0 | 14 | Color page → |
| Benjamin Moore | Crushed Berries2076-30 · Benjamin Moore | 2.2 | 17 | Color page → |
| Valspar | Pink Pizzazz8001-3G · Valspar | 3.4 | 15 | Color page → |
| PPG / Glidden | Fuchsia FlockPPG1182-7 · PPG / Glidden | 2.6 | 14 | Color page → |
| Glidden | Fuchsia FlockPPG1182-7 · Glidden | 2.4 | 14 | Color page → |
| Dunn-Edwards | Fiery FuchsiaDEA101 · Dunn-Edwards | 2.1 | 13 | Color page → |
Similar Behr Colors
The nearest shades to Shangri La within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #AF3F72 in HSL space. Pair Shangri La with one accent and one neutral — the swatches below are starting points, not final picks.
Have you painted with Shangri La?
Rate it — one tap helps the next reader decide.
Ask a Question