Color spec
| Brand | Behr |
| Name | Rhubarb |
| SKU | 130D-5 |
| Hex | #AD3D7B |
| RGB | 173, 61, 123 |
| HSL | 327°, 48%, 46% |
| LRV | 14 |
| Undertone | warm magenta tone |
| Family | Red |
About Behr Rhubarb
With an LRV of 14, Rhubarb is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rhubarb works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Rhubarb within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AD3D7B in HSL space. Pair Rhubarb with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Rhubarb Equivalents at Other Brands
Matching Rhubarb from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 130D-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rhubarb
Sherwin-Williams has no exact twin of Rhubarb. The nearest is Exuberant Pink (SW 6840) at ΔE 4.45 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 17 vs 14). Compare large swatches before substituting. See the full Exuberant Pink swatch →
Benjamin Moore Equivalent of Rhubarb
At Benjamin Moore, the closest color to Rhubarb is Crushed Berries (2076-30) — very close at ΔE 2.69, though not an exact twin. It runs slightly lighter (LRV 17 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Crushed Berries swatch →
Valspar Equivalent of Rhubarb
At Valspar, the closest color to Rhubarb is Pink Pizzazz (8001-3G) — very close at ΔE 2.99, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pink Pizzazz swatch →
PPG / Glidden Equivalent of Rhubarb
At PPG / Glidden, the closest color to Rhubarb is Cerise (PPG17-11) — very close at ΔE 3.02, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Cerise swatch →
Glidden Equivalent of Rhubarb
At Glidden, the closest color to Rhubarb is Cerise (PPG17-11) — very close at ΔE 3.17, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Cerise swatch →
Dunn-Edwards Equivalent of Rhubarb
Dunn-Edwards has no exact twin of Rhubarb. The nearest is Fiery Fuchsia (DEA101) at ΔE 4.43 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 14). Compare large swatches before substituting. See the full Fiery Fuchsia swatch →