Color spec
| Brand | Behr |
| Name | Purple Paradise |
| SKU | PPU16-03 |
| Hex | #79669E |
| RGB | 121, 102, 158 |
| HSL | 260°, 22%, 51% |
| LRV | 16 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Purple Paradise
With an LRV of 16, Purple Paradise is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Purple Paradise works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Purple Paradise within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #79669E in HSL space. Pair Purple Paradise with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Purple Paradise Equivalents at Other Brands
Matching Purple Paradise from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PPU16-03 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Purple Paradise
At Sherwin-Williams, the closest color to Purple Paradise is Clematis (SW 6831) — very close at ΔE 2.89, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Clematis swatch →
PPG / Glidden Equivalent of Purple Paradise
PPG / Glidden's nearest match is Reign Over Me (PPG1248-7), visually identical in normal room light (ΔE 1.09). It sits at the same lightness (LRV 16 vs 16) and carries a cool blue undertone, so it substitutes for Purple Paradise without repainting risk. See the full Reign Over Me swatch →
Glidden Equivalent of Purple Paradise
Glidden's nearest match is Reign Over Me (PPG1248-7), visually identical in normal room light (ΔE 1.02). It sits at the same lightness (LRV 16 vs 16) and carries a cool blue undertone, so it substitutes for Purple Paradise without repainting risk. See the full Reign Over Me swatch →
HGTV Home by Sherwin-Williams Equivalent of Purple Paradise
At HGTV Home by Sherwin-Williams, the closest color to Purple Paradise is Opulant Purple (HGSW 1422) — very close at ΔE 2.89, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Opulant Purple swatch →
Dunn-Edwards Equivalent of Purple Paradise
At Dunn-Edwards, the closest color to Purple Paradise is Jubilee (DE5971) — very close at ΔE 3.05, though not an exact twin. It runs slightly darker (LRV 14 vs 16) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Jubilee swatch →
Hirshfield's Equivalent of Purple Paradise
Hirshfield's has no exact twin of Purple Paradise. The nearest is Purple Spire (1249) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 20 vs 16). Compare large swatches before substituting. See the full Purple Spire swatch →
Kompozit Equivalent of Purple Paradise
Kompozit has no exact twin of Purple Paradise. The nearest is Purple Spire (1249) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 18 vs 16). Compare large swatches before substituting. See the full Purple Spire swatch →