Color guide · Behr · Purple

Purple Paradise

PPU16-03 · #79669E · LRV 16 · cool violet tone

PPU16-03 · #79669E · LRV 16 — cool violet tone, dark — high drama, needs strong daylight or warm bulbs.

Purple ParadiseBehr · PPU16-03
The color, edge to edge.Use your own photo →
Purple Paradise
BEHR · PPU16-03 · #79669E
Brand · codeBehrPPU16-03 · all Behr purples
LRV16Dark — high drama, needs strong daylight or warm bulbs.
Undertonecool violet tone
FamilyPurple
Hex · RGB · HSL#79669E · 121, 102, 158 · 260°, 22%, 51%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Nocturne Shade5
  2. 2Ripe Berry10
  3. 3Purple Paradise16
  4. 4Gothic Purple24
  5. 5Hazy Lilac29
Undertone and depth

What Color Is Purple Paradise, Really?

Purple Paradise reads as a cool violet tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr PPU16-03 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Purple Paradise

Purple Paradise works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Purple Paradise

With an LRV of 16, Purple Paradise is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Purple Paradise are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr PPU16-03 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Purple Paradise within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Purple Paradise · 4.2 : 1 · large text onlyWhite text on Purple Paradise · 5 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #79669E in HSL space. Pair Purple Paradise with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#79669E + #8B9E66
TRIADIC
#79669E · #9E7966 · #669E79
ANALOGOUS
#666F9E · #79669E · #95669E

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Jessica Williams

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