Color spec
| Brand | Behr |
| Name | Purple Mauve |
| SKU | 690F-5 |
| Hex | #9287A8 |
| RGB | 146, 135, 168 |
| HSL | 260°, 16%, 59% |
| LRV | 26 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Purple Mauve
Purple Mauve sits in the mid-range at LRV 26, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Purple Mauve is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Purple Mauve within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9287A8 in HSL space. Pair Purple Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Purple Mauve Equivalents at Other Brands
Matching Purple Mauve from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 690F-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Purple Mauve
Sherwin-Williams has no exact twin of Purple Mauve. The nearest is Berry Cream (SW 9075) at ΔE 4.34 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 28 vs 26). Compare large swatches before substituting. See the full Berry Cream swatch →
Benjamin Moore Equivalent of Purple Mauve
Benjamin Moore has no exact twin of Purple Mauve. The nearest is Carolina Plum (1384) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 26). Compare large swatches before substituting. See the full Carolina Plum swatch →
Dutch Boy Equivalent of Purple Mauve
Dutch Boy's nearest match is Veronica Flower (244-4DB), visually identical in normal room light (ΔE 1.75). It sits at the same lightness (LRV 25 vs 26) and carries a cool violet undertone, so it substitutes for Purple Mauve without repainting risk. See the full Veronica Flower swatch →
HGTV Home by Sherwin-Williams Equivalent of Purple Mauve
HGTV Home by Sherwin-Williams has no exact twin of Purple Mauve. The nearest is Berry Crème (HGSW 2424) at ΔE 4.34 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 28 vs 26). Compare large swatches before substituting. See the full Berry Crème swatch →
Diamond Vogel Equivalent of Purple Mauve
Diamond Vogel has no exact twin of Purple Mauve. The nearest is Imagine That (1226) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 25 vs 26). Compare large swatches before substituting. See the full Imagine That swatch →
C2 Paint Equivalent of Purple Mauve
At C2 Paint, the closest color to Purple Mauve is Portuguese Dawn (C2-780) — very close at ΔE 2.86, though not an exact twin. It sits at the same lightness (LRV 26 vs 26) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Portuguese Dawn swatch →