Color spec
| Brand | Behr |
| Name | Plush Purple |
| SKU | S570-7A |
| Hex | #5E5967 |
| RGB | 94, 89, 103 |
| HSL | 261°, 7%, 38% |
| LRV | 11 |
| Undertone | violet / cool |
| Family | Blue |
About Behr Plush Purple
With an LRV of 11, Plush Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Plush Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
PPG / Glidden
Valspar
Dutch Boy
Benjamin Moore
Diamond Vogel
Kompozit
C2 Paint
Clare
Magnolia Home
Dunn-Edwards
Farrow & Ball
Backdrop
Similar Behr colors
closest in the Behr deckThe nearest shades to Plush Purple within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5E5967 in HSL space. Pair Plush Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Plush Purple Equivalents at Other Brands
Matching Plush Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S570-7A directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Valspar Equivalent of Plush Purple
At Valspar, the closest color to Plush Purple is Forge (8004-48F) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Forge swatch →
Sherwin-Williams Equivalent of Plush Purple
At Sherwin-Williams, the closest color to Plush Purple is Midnight (SW 6264) — very close at ΔE 2.54, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Midnight swatch →
Dutch Boy Equivalent of Plush Purple
At Dutch Boy, the closest color to Plush Purple is Smoky Purple (343-7DB) — very close at ΔE 2.54, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Smoky Purple swatch →
Benjamin Moore Equivalent of Plush Purple
At Benjamin Moore, the closest color to Plush Purple is Mythic (CSP-510) — very close at ΔE 3.43, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Mythic swatch →
Diamond Vogel Equivalent of Plush Purple
Diamond Vogel has no exact twin of Plush Purple. The nearest is Blackwater (1320) at ΔE 3.82 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Blackwater swatch →
PPG / Glidden Equivalent of Plush Purple
PPG / Glidden has no exact twin of Plush Purple. The nearest is Gray Flannel (PPG1013-6) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 11). Compare large swatches before substituting. See the full Gray Flannel swatch →
Magnolia Home Equivalent of Plush Purple
Magnolia Home doesn't make a true equivalent of Plush Purple — the nearest deck color, Autumn Gray (JG-143), is clearly different (ΔE 5.68). For an exact match, any Magnolia Home retailer can custom-tint Behr S570-7A instead. See the full Autumn Gray swatch →
C2 Paint Equivalent of Plush Purple
C2 Paint doesn't make a true equivalent of Plush Purple — the nearest deck color, Saville Row (C2-790), is clearly different (ΔE 7.13). For an exact match, any C2 Paint retailer can custom-tint Behr S570-7A instead. See the full Saville Row swatch →
Dunn-Edwards Equivalent of Plush Purple
Dunn-Edwards doesn't make a true equivalent of Plush Purple — the nearest deck color, Shou Sugi Ban (DEGR48), is clearly different (ΔE 7.67). For an exact match, any Dunn-Edwards retailer can custom-tint Behr S570-7A instead. See the full Shou Sugi Ban swatch →
Kompozit Equivalent of Plush Purple
Kompozit doesn't make a true equivalent of Plush Purple — the nearest deck color, Thunderstorm (0514), is clearly different (ΔE 8.06). For an exact match, any Kompozit retailer can custom-tint Behr S570-7A instead. See the full Thunderstorm swatch →
Clare Equivalent of Plush Purple
Clare doesn't make a true equivalent of Plush Purple — the nearest deck color, Goodnight Moon (PNT100-DP-42), is clearly different (ΔE 9.65). For an exact match, any Clare retailer can custom-tint Behr S570-7A instead. See the full Goodnight Moon swatch →
Farrow & Ball Equivalent of Plush Purple
Farrow & Ball doesn't make a true equivalent of Plush Purple — the nearest deck color, Stiffkey Blue (NO. 281), is clearly different (ΔE 10.93). For an exact match, any Farrow & Ball retailer can custom-tint Behr S570-7A instead. See the full Stiffkey Blue swatch →
Backdrop Equivalent of Plush Purple
Backdrop doesn't make a true equivalent of Plush Purple — the nearest deck color, We Three Kings (BD-WK), is clearly different (ΔE 11.97). For an exact match, any Backdrop retailer can custom-tint Behr S570-7A instead. See the full We Three Kings swatch →