Color spec
| Brand | Behr |
| Name | Plush Purple |
| SKU | S570-7A |
| Hex | #5E5967 |
| RGB | 94, 89, 103 |
| HSL | 261°, 7%, 38% |
| LRV | 11 |
| Undertone | cool violet tone |
| Family | Blue |
About Behr Plush Purple
With an LRV of 11, Plush Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Plush Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
Portola Paints
Annie Sloan
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Plush Purple within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5E5967 in HSL space. Pair Plush Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Plush Purple Equivalents at Other Brands
Matching Plush Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S570-7A directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Plush Purple
At Sherwin-Williams, the closest color to Plush Purple is Midnight (SW 6264) — very close at ΔE 2.54, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Midnight swatch →
Benjamin Moore Equivalent of Plush Purple
At Benjamin Moore, the closest color to Plush Purple is Mythic (CSP-510) — very close at ΔE 3.43, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Mythic swatch →
Valspar Equivalent of Plush Purple
At Valspar, the closest color to Plush Purple is Forge (8004-48F) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Forge swatch →
PPG / Glidden Equivalent of Plush Purple
PPG / Glidden has no exact twin of Plush Purple. The nearest is Gray Flannel (PPG1013-6) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 11). Compare large swatches before substituting. See the full Gray Flannel swatch →
Glidden Equivalent of Plush Purple
At Glidden, the closest color to Plush Purple is Night Vineyard (30RB 10/100) — very close at ΔE 2.77, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Night Vineyard swatch →
Dutch Boy Equivalent of Plush Purple
At Dutch Boy, the closest color to Plush Purple is Smoky Purple (343-7DB) — very close at ΔE 2.54, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Smoky Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Plush Purple
At HGTV Home by Sherwin-Williams, the closest color to Plush Purple is Shadow Hue (HGSW 3392) — very close at ΔE 2.54, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Shadow Hue swatch →
Diamond Vogel Equivalent of Plush Purple
Diamond Vogel has no exact twin of Plush Purple. The nearest is Blackwater (1320) at ΔE 3.82 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Blackwater swatch →
Portola Paints Equivalent of Plush Purple
Portola Paints has no exact twin of Plush Purple. The nearest is Future Legend (FUTURE LEGEND) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 11). Compare large swatches before substituting. See the full Future Legend swatch →
Annie Sloan Equivalent of Plush Purple
Annie Sloan has no exact twin of Plush Purple. The nearest is Rodmell (RODMELL) at ΔE 3.98 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 11). Compare large swatches before substituting. See the full Rodmell swatch →