Color spec
| Brand | Dutch Boy |
| Name | Smoky Purple |
| SKU | 343-7DB |
| Hex | #5D5962 |
| RGB | 93, 89, 98 |
| HSL | 267°, 5%, 37% |
| LRV | 10 |
| Undertone | neutral with no strong undertone |
| Family | Blue |
About Dutch Boy Smoky Purple
With an LRV of 10, Smoky Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Smoky Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Magnolia Home
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Annie Sloan
Kompozit
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Smoky Purple within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5D5962 in HSL space. Pair Smoky Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Smoky Purple Equivalents at Other Brands
Matching Smoky Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 343-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Smoky Purple
The closest Sherwin-Williams equivalent of Smoky Purple is Midnight (SW 6264). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 10 vs 10). If Sherwin-Williams is your counter, order Midnight and you'll get the same color. See the full Midnight swatch →
Behr Equivalent of Smoky Purple
At Behr, the closest color to Smoky Purple is Dark Shadows (MQ5-2) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Dark Shadows swatch →
Benjamin Moore Equivalent of Smoky Purple
Benjamin Moore's nearest match is Mythic (CSP-510), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 10 vs 10) and carries a true neutral undertone, so it substitutes for Smoky Purple without repainting risk. See the full Mythic swatch →
Valspar Equivalent of Smoky Purple
The closest Valspar equivalent of Smoky Purple is Forge (8004-48F). At ΔE 0.67 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 11 vs 10). If Valspar is your counter, order Forge and you'll get the same color. See the full Forge swatch →
PPG / Glidden Equivalent of Smoky Purple
At PPG / Glidden, the closest color to Smoky Purple is Gray Flannel (PPG1013-6) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Gray Flannel swatch →
Glidden Equivalent of Smoky Purple
At Glidden, the closest color to Smoky Purple is Gray Flannel (PPG1013-6) — very close at ΔE 3.18, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Gray Flannel swatch →
HGTV Home by Sherwin-Williams Equivalent of Smoky Purple
The closest HGTV Home by Sherwin-Williams equivalent of Smoky Purple is Shadow Hue (HGSW 3392). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 10 vs 10). If HGTV Home by Sherwin-Williams is your counter, order Shadow Hue and you'll get the same color. See the full Shadow Hue swatch →
Magnolia Home Equivalent of Smoky Purple
At Magnolia Home, the closest color to Smoky Purple is Autumn Gray (JG-143) — very close at ΔE 3.49, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Autumn Gray swatch →
Diamond Vogel Equivalent of Smoky Purple
At Diamond Vogel, the closest color to Smoky Purple is Blackwater (1320) — very close at ΔE 3.35, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Blackwater swatch →
Rodda Equivalent of Smoky Purple
Rodda has no exact twin of Smoky Purple. The nearest is Violaceous (R106) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Violaceous swatch →
C2 Paint Equivalent of Smoky Purple
C2 Paint has no exact twin of Smoky Purple. The nearest is Saville Row (C2-790) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Saville Row swatch →
Portola Paints Equivalent of Smoky Purple
Portola Paints has no exact twin of Smoky Purple. The nearest is In The Navy (IN THE NAVY) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full In The Navy swatch →
Annie Sloan Equivalent of Smoky Purple
Annie Sloan has no exact twin of Smoky Purple. The nearest is Rodmell (RODMELL) at ΔE 4.32 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Rodmell swatch →