Color spec
| Brand | Behr |
| Name | Luscious Purple |
| SKU | PMD-90 |
| Hex | #605C71 |
| RGB | 96, 92, 113 |
| HSL | 251°, 10%, 40% |
| LRV | 11 |
| Undertone | cool blue tone |
| Family | Blue |
About Behr Luscious Purple
With an LRV of 11, Luscious Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Luscious Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Benjamin Moore
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Farrow & Ball
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Luscious Purple within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #605C71 in HSL space. Pair Luscious Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Luscious Purple Equivalents at Other Brands
Matching Luscious Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PMD-90 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Luscious Purple
At Sherwin-Williams, the closest color to Luscious Purple is Purple Passage (SW 6551) — very close at ΔE 2.06, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Passage swatch →
Dutch Boy Equivalent of Luscious Purple
Dutch Boy has no exact twin of Luscious Purple. The nearest is Lil' Sea Urchin (243-6DB) at ΔE 4.64 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 11). Compare large swatches before substituting. See the full Lil' Sea Urchin swatch →
HGTV Home by Sherwin-Williams Equivalent of Luscious Purple
At HGTV Home by Sherwin-Williams, the closest color to Luscious Purple is Violet Twilight (HGSW 2412) — very close at ΔE 2.06, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Violet Twilight swatch →
Hirshfield's Equivalent of Luscious Purple
Hirshfield's has no exact twin of Luscious Purple. The nearest is Muted Mulberry (H0064) at ΔE 4.86 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 11). Compare large swatches before substituting. See the full Muted Mulberry swatch →
Kompozit Equivalent of Luscious Purple
At Kompozit, the closest color to Luscious Purple is Grapes of Wrath (1284) — very close at ΔE 3.21, though not an exact twin. It runs slightly lighter (LRV 13 vs 11) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Grapes of Wrath swatch →