Color spec
| Brand | Behr |
| Name | Maroon |
| SKU | 100D-7 |
| Hex | #663368 |
| RGB | 102, 51, 104 |
| HSL | 298°, 34%, 30% |
| LRV | 6 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Maroon
At LRV 6, Maroon is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Maroon earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Valspar
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Maroon within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #663368 in HSL space. Pair Maroon with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Maroon Equivalents at Other Brands
Matching Maroon from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 100D-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Maroon
Sherwin-Williams has no exact twin of Maroon. The nearest is Kimono Violet (SW 6839) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Kimono Violet swatch →
Valspar Equivalent of Maroon
At Valspar, the closest color to Maroon is Comtesse (8001-2G) — very close at ΔE 2.49, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Comtesse swatch →
HGTV Home by Sherwin-Williams Equivalent of Maroon
HGTV Home by Sherwin-Williams has no exact twin of Maroon. The nearest is Anthology (HGSW 1431) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Anthology swatch →
Dunn-Edwards Equivalent of Maroon
Dunn-Edwards has no exact twin of Maroon. The nearest is Purple Odyssey (DEA143) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 6). Compare large swatches before substituting. See the full Purple Odyssey swatch →
Hirshfield's Equivalent of Maroon
At Hirshfield's, the closest color to Maroon is Berry Light (1180) — very close at ΔE 2.89, though not an exact twin. It runs slightly lighter (LRV 9 vs 6) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Light swatch →
Kompozit Equivalent of Maroon
At Kompozit, the closest color to Maroon is Berry Light (1180) — very close at ΔE 2.89, though not an exact twin. It sits at the same lightness (LRV 7 vs 6) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Light swatch →