Color guide · Behr · Purple

Radicchio

690D-7 · #5D3578 · LRV 6 · cool violet tone

690D-7 · #5D3578 · LRV 6 — cool violet tone, very dark — reads black in most rooms.

RadicchioBehr · 690D-7
The color, edge to edge.Use your own photo →
Radicchio
BEHR · 690D-7 · #5D3578
Brand · codeBehr690D-7 · all Behr purples
LRV6Very dark — reads black in most rooms.
Undertonecool violet tone
FamilyPurple
Hex · RGB · HSL#5D3578 · 93, 53, 120 · 276°, 39%, 34%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Liberty Blue1
  2. 2Radicchio6
  3. 3Blue Nova17
  4. 4Gothic Purple24
Undertone and depth

What Color Is Radicchio, Really?

Radicchio reads as a cool violet tone — very dark — reads black in most rooms. The notes below cover how Behr 690D-7 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Radicchio

Radicchio earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Radicchio

At LRV 6, Radicchio is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Radicchio are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr 690D-7 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

BrandClosest colorΔELRV
Valspar
Comtesse8001-2G · Valspar
3.06Color page →
Same deck, next chip over

Similar Behr Colors

The nearest shades to Radicchio within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Radicchio · 2.2 : 1 · fails for textWhite text on Radicchio · 9.4 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #5D3578 in HSL space. Pair Radicchio with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#5D3578 + #507835
TRIADIC
#5D3578 · #785D35 · #35785D
ANALOGOUS
#3C3578 · #5D3578 · #783571

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Jessica Williams

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