Color spec
| Brand | Behr |
| Name | Radicchio |
| SKU | 690D-7 |
| Hex | #5D3578 |
| RGB | 93, 53, 120 |
| HSL | 276°, 39%, 34% |
| LRV | 6 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Radicchio
At LRV 6, Radicchio is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Radicchio earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
1 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Valspar
Similar Behr colors
closest in the Behr deckThe nearest shades to Radicchio within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5D3578 in HSL space. Pair Radicchio with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Radicchio Equivalents at Other Brands
Matching Radicchio from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 690D-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Valspar Equivalent of Radicchio
At Valspar, the closest color to Radicchio is Comtesse (8001-2G) — very close at ΔE 2.98, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Comtesse swatch →