Color spec
| Brand | Behr |
| Name | Marmalade |
| SKU | 240B-4 |
| Hex | #FF9570 |
| RGB | 255, 149, 112 |
| HSL | 16°, 100%, 72% |
| LRV | 44 |
| Undertone | warm red tone |
| Family | Orange |
About Behr Marmalade
Marmalade sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Marmalade is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Marmalade within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #FF9570 in HSL space. Pair Marmalade with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Marmalade Equivalents at Other Brands
Matching Marmalade from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 240B-4 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Marmalade
At Benjamin Moore, the closest color to Marmalade is Sunset Boulevard (082) — very close at ΔE 2.09, though not an exact twin. It runs slightly darker (LRV 42 vs 44) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sunset Boulevard swatch →
Valspar Equivalent of Marmalade
At Valspar, the closest color to Marmalade is Tropical Paradise (V007-2) — very close at ΔE 3.41, though not an exact twin. It runs slightly darker (LRV 41.7 vs 44) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tropical Paradise swatch →
Glidden Equivalent of Marmalade
At Glidden, the closest color to Marmalade is Tropical Coral (42YR 43/439) — very close at ΔE 2.87, though not an exact twin. It sits at the same lightness (LRV 43 vs 44) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tropical Coral swatch →
Dutch Boy Equivalent of Marmalade
Dutch Boy has no exact twin of Marmalade. The nearest is Pretty Papaya (107-5DB) at ΔE 4.75 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 46 vs 44). Compare large swatches before substituting. See the full Pretty Papaya swatch →
Hirshfield's Equivalent of Marmalade
Hirshfield's's nearest match is Creamy Orange Blush (1045), visually identical in normal room light (ΔE 1.97). It runs slightly lighter (LRV 46 vs 44) and carries a warm red undertone, so it substitutes for Marmalade without repainting risk. See the full Creamy Orange Blush swatch →
Kompozit Equivalent of Marmalade
Kompozit's nearest match is Creamy Orange Blush (1045), visually identical in normal room light (ΔE 1.97). It runs slightly lighter (LRV 46 vs 44) and carries a warm red undertone, so it substitutes for Marmalade without repainting risk. See the full Creamy Orange Blush swatch →