Behr Marmalade#FF9570 · LRV 44
Marmalade reads as a red / warm — mid-tone — versatile but shifts visibly with light. The notes below cover the spec, what Behr 240B-4 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Behr |
| Name | Marmalade |
| SKU | 240B-4 |
| Hex | #FF9570 |
| RGB | 255, 149, 112 |
| HSL | 16°, 100%, 72% |
| LRV | 44 |
| Undertone | red / warm |
| Family | Orange |
About Behr Marmalade
Marmalade sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Marmalade is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Benjamin Moore
Valspar
Dunn-Edwards
PPG / Glidden
Sherwin-Williams
Clare
Backdrop
Magnolia Home
Farrow & Ball
Similar Behr colors
closest in the Behr deckThe nearest shades to Marmalade within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #FF9570 in HSL space. Pair Marmalade with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.