Color spec
| Brand | Behr |
| Name | Luscious |
| SKU | S-G-130 |
| Hex | #7D1546 |
| RGB | 125, 21, 70 |
| HSL | 332°, 71%, 29% |
| LRV | 5 |
| Undertone | warm magenta tone |
| Family | Red |
About Behr Luscious
At LRV 5, Luscious is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Luscious earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Similar Behr colors
closest in the Behr deckThe nearest shades to Luscious within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7D1546 in HSL space. Pair Luscious with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.