Ruby Red
120D-7 · #701C52 · LRV 5 — warm magenta tone, very dark — reads black in most rooms.
- 1Ruby Red5
- 2Blue Nova17
- 3Gothic Purple24
What Color Is Ruby Red, Really?
Ruby Red reads as a warm magenta tone — very dark — reads black in most rooms. The notes below cover how Behr 120D-7 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Ruby Red
Ruby Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Ruby Red
At LRV 5, Ruby Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Ruby Red are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Similar Behr Colors
The nearest shades to Ruby Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #701C52 in HSL space. Pair Ruby Red with one accent and one neutral — the swatches below are starting points, not final picks.
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