Color spec
| Brand | Behr |
| Name | Koi |
| SKU | UL120-18 |
| Hex | #C35539 |
| RGB | 195, 85, 57 |
| HSL | 12°, 55%, 49% |
| LRV | 18 |
| Undertone | warm red tone |
| Family | Orange |
About Behr Koi
With an LRV of 18, Koi is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Koi works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Koi within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C35539 in HSL space. Pair Koi with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Koi Equivalents at Other Brands
Matching Koi from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr UL120-18 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Koi
At Sherwin-Williams, the closest color to Koi is Raucous Orange (SW 6883) — very close at ΔE 2.45, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Raucous Orange swatch →
Benjamin Moore Equivalent of Koi
Benjamin Moore's nearest match is Fireball Orange (2170-10), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 19 vs 18) and carries a warm red undertone, so it substitutes for Koi without repainting risk. See the full Fireball Orange swatch →
Valspar Equivalent of Koi
At Valspar, the closest color to Koi is Terra Cotta Red (2004-3A) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 17.1 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Terra Cotta Red swatch →
PPG / Glidden Equivalent of Koi
PPG / Glidden's nearest match is Cinnamon Stone (PPG1193-7), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 19 vs 18) and carries a warm red undertone, so it substitutes for Koi without repainting risk. See the full Cinnamon Stone swatch →
Glidden Equivalent of Koi
Glidden's nearest match is Cinnamon Stone (PPG1193-7), visually identical in normal room light (ΔE 1.34). It sits at the same lightness (LRV 19 vs 18) and carries a warm red undertone, so it substitutes for Koi without repainting risk. See the full Cinnamon Stone swatch →
Dutch Boy Equivalent of Koi
At Dutch Boy, the closest color to Koi is Jack O' Lantern (108-7DB) — very close at ΔE 2.45, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Jack O' Lantern swatch →
HGTV Home by Sherwin-Williams Equivalent of Koi
At HGTV Home by Sherwin-Williams, the closest color to Koi is Optimistic Orange (HGSW 1111) — very close at ΔE 2.45, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Optimistic Orange swatch →
Dunn-Edwards Equivalent of Koi
Dunn-Edwards's nearest match is Spicy Tomato (DE5139), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 18 vs 18) and carries a warm red undertone, so it substitutes for Koi without repainting risk. See the full Spicy Tomato swatch →
Farrow & Ball Equivalent of Koi
Farrow & Ball has no exact twin of Koi. The nearest is Copenhagen Roof (NO. 9816) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 18). Compare large swatches before substituting. See the full Copenhagen Roof swatch →
Diamond Vogel Equivalent of Koi
Diamond Vogel has no exact twin of Koi. The nearest is Sweet Baby Rose (1067) at ΔE 4.68 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 18). Compare large swatches before substituting. See the full Sweet Baby Rose swatch →
Hirshfield's Equivalent of Koi
At Hirshfield's, the closest color to Koi is Best of the Bunch (1068) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 19 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Best of the Bunch swatch →
C2 Paint Equivalent of Koi
C2 Paint doesn't make a true equivalent of Koi — the nearest deck color, Brouhaha (C2-585), is clearly different (ΔE 5). For an exact match, any C2 Paint retailer can custom-tint Behr UL120-18 instead. See the full Brouhaha swatch →
Kompozit Equivalent of Koi
At Kompozit, the closest color to Koi is Best of the Bunch (1068) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Best of the Bunch swatch →