Color guide · Behr · Red

Deep Fire

M180-7 · #BF5C42 · LRV 19 · warm red tone

M180-7 · #BF5C42 · LRV 19 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Deep FireBehr · M180-7
The color, edge to edge.Use your own photo →
Deep Fire
BEHR · M180-7 · #BF5C42
Brand · codeBehrM180-7 · all Behr reds
LRV19Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#BF5C42 · 191, 92, 66 · 12°, 49%, 50%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rumors8
  2. 2Million Dollar Red13
  3. 3Deep Fire19
  4. 4Daring25
  5. 5Rejuvenate30
Undertone and depth

What Color Is Deep Fire, Really?

Deep Fire reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr M180-7 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Deep Fire

Deep Fire works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Deep Fire

With an LRV of 19, Deep Fire is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Deep Fire are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr M180-7 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Deep Fire within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Deep Fire · 4.8 : 1 · passes AAWhite text on Deep Fire · 4.4 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #BF5C42 in HSL space. Pair Deep Fire with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#BF5C42 + #42A5BF
TRIADIC
#BF5C42 · #42BF5C · #5C42BF
ANALOGOUS
#BF4266 · #BF5C42 · #BF9B42

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Jessica Williams

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