Color spec
| Brand | Behr |
| Name | Jute |
| SKU | PMD-69 |
| Hex | #DDBB96 |
| RGB | 221, 187, 150 |
| HSL | 31°, 51%, 73% |
| LRV | 53 |
| Undertone | warm red-orange tone |
| Family | Pink |
About Behr Jute
At LRV 53, Jute is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Jute is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Jute within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #DDBB96 in HSL space. Pair Jute with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Jute Equivalents at Other Brands
Matching Jute from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PMD-69 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Jute
At Sherwin-Williams, the closest color to Jute is Blonde (SW 6128) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 54 vs 53) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Blonde swatch →
Benjamin Moore Equivalent of Jute
Benjamin Moore's nearest match is Sepia Tan (1116), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 54 vs 53) and carries a warm red-orange undertone, so it substitutes for Jute without repainting risk. See the full Sepia Tan swatch →
Valspar Equivalent of Jute
Valspar's nearest match is Sandstone Cliff (8003-19C), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 52 vs 53) and carries a warm red-orange undertone, so it substitutes for Jute without repainting risk. See the full Sandstone Cliff swatch →
PPG / Glidden Equivalent of Jute
PPG / Glidden has no exact twin of Jute. The nearest is Crepe (PPG1094-4) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 52 vs 53). Compare large swatches before substituting. See the full Crepe swatch →
Glidden Equivalent of Jute
Glidden has no exact twin of Jute. The nearest is Crepe (PPG1094-4) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 52 vs 53). Compare large swatches before substituting. See the full Crepe swatch →
Dutch Boy Equivalent of Jute
At Dutch Boy, the closest color to Jute is Muslin Cloth (315-3DB) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 54 vs 53) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Muslin Cloth swatch →
HGTV Home by Sherwin-Williams Equivalent of Jute
At HGTV Home by Sherwin-Williams, the closest color to Jute is Blonde (HGSW 2176) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 54 vs 53) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Blonde swatch →
Dunn-Edwards Equivalent of Jute
The closest Dunn-Edwards equivalent of Jute is Friar Tuck (DEC714). At ΔE 0.79 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and runs slightly darker (LRV 49 vs 53). If Dunn-Edwards is your counter, order Friar Tuck and you'll get the same color. See the full Friar Tuck swatch →
Farrow & Ball Equivalent of Jute
At Farrow & Ball, the closest color to Jute is Faded Terracotta (NO. CC8) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 52 vs 53) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Faded Terracotta swatch →
Diamond Vogel Equivalent of Jute
At Diamond Vogel, the closest color to Jute is Tea Cookie (1002) — very close at ΔE 2.69, though not an exact twin. It sits at the same lightness (LRV 53 vs 53) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Tea Cookie swatch →
Hirshfield's Equivalent of Jute
Hirshfield's's nearest match is Honey Glow (0253), visually identical in normal room light (ΔE 1.11). It runs slightly lighter (LRV 55 vs 53) and carries a warm red-orange undertone, so it substitutes for Jute without repainting risk. See the full Honey Glow swatch →
Rodda Equivalent of Jute
The closest Rodda equivalent of Jute is Beeswax (CA125). At ΔE 0.46 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 52 vs 53). If Rodda is your counter, order Beeswax and you'll get the same color. See the full Beeswax swatch →
C2 Paint Equivalent of Jute
At C2 Paint, the closest color to Jute is Pappadum (C2-815) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 53 vs 53) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pappadum swatch →
Portola Paints Equivalent of Jute
Portola Paints has no exact twin of Jute. The nearest is Antigua (ANTIGUA) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 56 vs 53). Compare large swatches before substituting. See the full Antigua swatch →
Kompozit Equivalent of Jute
Kompozit's nearest match is Honey Glow (0253), visually identical in normal room light (ΔE 1.11). It runs slightly lighter (LRV 55 vs 53) and carries a warm red-orange undertone, so it substitutes for Jute without repainting risk. See the full Honey Glow swatch →