Color spec
| Brand | Behr |
| Name | Fruit Cocktail |
| SKU | M140-4 |
| Hex | #D275BB |
| RGB | 210, 117, 187 |
| HSL | 315°, 51%, 64% |
| LRV | 30 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Fruit Cocktail
Fruit Cocktail sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Fruit Cocktail is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Fruit Cocktail within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D275BB in HSL space. Pair Fruit Cocktail with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Fruit Cocktail Equivalents at Other Brands
Matching Fruit Cocktail from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr M140-4 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Fruit Cocktail
Sherwin-Williams has no exact twin of Fruit Cocktail. The nearest is Ice Plant (SW 6847) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 30). Compare large swatches before substituting. See the full Ice Plant swatch →
Benjamin Moore Equivalent of Fruit Cocktail
Benjamin Moore has no exact twin of Fruit Cocktail. The nearest is Spring Azalea (2077-40) at ΔE 3.79 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 35 vs 30). Compare large swatches before substituting. See the full Spring Azalea swatch →
Valspar Equivalent of Fruit Cocktail
At Valspar, the closest color to Fruit Cocktail is Raspberry Sorbet (1001-1B) — very close at ΔE 2.76, though not an exact twin. It sits at the same lightness (LRV 30.1 vs 30) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Raspberry Sorbet swatch →
PPG / Glidden Equivalent of Fruit Cocktail
PPG / Glidden has no exact twin of Fruit Cocktail. The nearest is Daphne Rose (PPG1252-6) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 30). Compare large swatches before substituting. See the full Daphne Rose swatch →
Glidden Equivalent of Fruit Cocktail
Glidden has no exact twin of Fruit Cocktail. The nearest is Daphne Rose (PPG1252-6) at ΔE 3.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 30). Compare large swatches before substituting. See the full Daphne Rose swatch →
Dutch Boy Equivalent of Fruit Cocktail
Dutch Boy has no exact twin of Fruit Cocktail. The nearest is Brisked Berry (146-5DB) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 30). Compare large swatches before substituting. See the full Brisked Berry swatch →
Dunn-Edwards Equivalent of Fruit Cocktail
At Dunn-Edwards, the closest color to Fruit Cocktail is Peruvian Lily (DE5004) — very close at ΔE 2.82, though not an exact twin. It sits at the same lightness (LRV 29 vs 30) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Peruvian Lily swatch →
Diamond Vogel Equivalent of Fruit Cocktail
At Diamond Vogel, the closest color to Fruit Cocktail is Purple Hollyhock (1158) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 30 vs 30) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Hollyhock swatch →
Hirshfield's Equivalent of Fruit Cocktail
Hirshfield's has no exact twin of Fruit Cocktail. The nearest is Purple Hollyhock (1158) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 30 vs 30). Compare large swatches before substituting. See the full Purple Hollyhock swatch →
Kompozit Equivalent of Fruit Cocktail
Kompozit has no exact twin of Fruit Cocktail. The nearest is Purple Hollyhock (1158) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 28 vs 30). Compare large swatches before substituting. See the full Purple Hollyhock swatch →