Color spec
| Brand | Behr |
| Name | Forbidden Red |
| SKU | PPU1-10 |
| Hex | #8A4647 |
| RGB | 138, 70, 71 |
| HSL | 359°, 33%, 41% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Red |
About Behr Forbidden Red
With an LRV of 10, Forbidden Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Forbidden Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Forbidden Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #8A4647 in HSL space. Pair Forbidden Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Forbidden Red Equivalents at Other Brands
Matching Forbidden Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PPU1-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Forbidden Red
Sherwin-Williams has no exact twin of Forbidden Red. The nearest is Cordial (SW 6306) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Cordial swatch →
Benjamin Moore Equivalent of Forbidden Red
At Benjamin Moore, the closest color to Forbidden Red is Hot Apple Spice (2005-20) — very close at ΔE 3.37, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hot Apple Spice swatch →
Valspar Equivalent of Forbidden Red
Valspar's nearest match is Muted Red (1008-5A), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone, so it substitutes for Forbidden Red without repainting risk. See the full Muted Red swatch →
PPG / Glidden Equivalent of Forbidden Red
PPG / Glidden's nearest match is Crazed Cranberry (PPG13-12), visually identical in normal room light (ΔE 1.9). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Forbidden Red without repainting risk. See the full Crazed Cranberry swatch →
Glidden Equivalent of Forbidden Red
Glidden's nearest match is Rusty Red (10YR 10/312), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Forbidden Red without repainting risk. See the full Rusty Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Forbidden Red
HGTV Home by Sherwin-Williams has no exact twin of Forbidden Red. The nearest is Passionate (HGSW 2032) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Passionate swatch →
Dunn-Edwards Equivalent of Forbidden Red
Dunn-Edwards's nearest match is Barn Red (DET424), visually identical in normal room light (ΔE 1.81). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Forbidden Red without repainting risk. See the full Barn Red swatch →
Farrow & Ball Equivalent of Forbidden Red
At Farrow & Ball, the closest color to Forbidden Red is Eating Room Red (NO. 43) — very close at ΔE 2.33, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Eating Room Red swatch →
Diamond Vogel Equivalent of Forbidden Red
At Diamond Vogel, the closest color to Forbidden Red is Parlor Rose (0060) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Parlor Rose swatch →
Hirshfield's Equivalent of Forbidden Red
At Hirshfield's, the closest color to Forbidden Red is Codman Claret (H0008) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Codman Claret swatch →
Rodda Equivalent of Forbidden Red
Rodda has no exact twin of Forbidden Red. The nearest is Picante (CA227) at ΔE 4.86 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Picante swatch →
C2 Paint Equivalent of Forbidden Red
At C2 Paint, the closest color to Forbidden Red is Orleans (C2-536) — very close at ΔE 2.03, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Orleans swatch →
Clare Equivalent of Forbidden Red
Clare has no exact twin of Forbidden Red. The nearest is Vintage (PNT100-DP-67) at ΔE 4.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Vintage swatch →
Kompozit Equivalent of Forbidden Red
Kompozit has no exact twin of Forbidden Red. The nearest is Savanna (0121) at ΔE 3.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Savanna swatch →