Color spec
| Brand | Behr |
| Name | Allure |
| SKU | PPU2-03 |
| Hex | #8C423D |
| RGB | 140, 66, 61 |
| HSL | 4°, 39%, 39% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Brown |
About Behr Allure
With an LRV of 10, Allure is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Allure works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Allure within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #8C423D in HSL space. Pair Allure with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Allure Equivalents at Other Brands
Matching Allure from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PPU2-03 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Allure
At Sherwin-Williams, the closest color to Allure is Flower Pot (SW 6334) — very close at ΔE 2.78, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Flower Pot swatch →
Benjamin Moore Equivalent of Allure
Benjamin Moore's nearest match is Hot Apple Spice (2005-20), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Allure without repainting risk. See the full Hot Apple Spice swatch →
Valspar Equivalent of Allure
Valspar has no exact twin of Allure. The nearest is Remember Me Red (2001-7A) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9.4 vs 10). Compare large swatches before substituting. See the full Remember Me Red swatch →
PPG / Glidden Equivalent of Allure
PPG / Glidden's nearest match is Brick Dust (PPG1056-7), visually identical in normal room light (ΔE 1.13). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Allure without repainting risk. See the full Brick Dust swatch →
Glidden Equivalent of Allure
Glidden's nearest match is Brick Dust (PPG1056-7), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Allure without repainting risk. See the full Brick Dust swatch →
Dutch Boy Equivalent of Allure
At Dutch Boy, the closest color to Allure is Regaled Red (306-7DB) — very close at ΔE 3.15, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Regaled Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Allure
At HGTV Home by Sherwin-Williams, the closest color to Allure is Victorious Red (HGSW 1071) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Victorious Red swatch →
Dunn-Edwards Equivalent of Allure
The closest Dunn-Edwards equivalent of Allure is Deep Crimson (DEA152). At ΔE 0.67 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Dunn-Edwards is your counter, order Deep Crimson and you'll get the same color. See the full Deep Crimson swatch →
Diamond Vogel Equivalent of Allure
Diamond Vogel's nearest match is Ruggero Red (H008), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Allure without repainting risk. See the full Ruggero Red swatch →
Hirshfield's Equivalent of Allure
Hirshfield's's nearest match is Codman Claret (H0008), visually identical in normal room light (ΔE 1.89). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Allure without repainting risk. See the full Codman Claret swatch →
Rodda Equivalent of Allure
At Rodda, the closest color to Allure is Picante (CA227) — very close at ΔE 2.66, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Picante swatch →
C2 Paint Equivalent of Allure
C2 Paint's nearest match is Mojo (C2-553), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Allure without repainting risk. See the full Mojo swatch →
Kompozit Equivalent of Allure
Kompozit's nearest match is Parlor Rose (0060), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Allure without repainting risk. See the full Parlor Rose swatch →