Color guide · Behr · Purple

Delicious Berry

S-G-690 · #4B2760 · LRV 4 · cool violet tone

S-G-690 · #4B2760 · LRV 4 — cool violet tone, very dark — reads black in most rooms.

Delicious BerryBehr · S-G-690
The color, edge to edge.Use your own photo →
Delicious Berry
BEHR · S-G-690 · #4B2760
Brand · codeBehrS-G-690 · all Behr purples
LRV4Very dark — reads black in most rooms.
Undertonecool violet tone
FamilyPurple
Hex · RGB · HSL#4B2760 · 75, 39, 96 · 278°, 42%, 26%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Delicious Berry4
  2. 2Blue Nova17
  3. 3Gothic Purple24
Undertone and depth

What Color Is Delicious Berry, Really?

Delicious Berry reads as a cool violet tone — very dark — reads black in most rooms. The notes below cover how Behr S-G-690 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Delicious Berry

Delicious Berry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Delicious Berry

At LRV 4, Delicious Berry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Delicious Berry are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr S-G-690 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

BrandClosest colorΔELRV
Valspar
Sumptuous Purple4010-10 · Valspar
4.94.5Color page →
Same deck, next chip over

Similar Behr Colors

The nearest shades to Delicious Berry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Delicious Berry · 1.8 : 1 · fails for textWhite text on Delicious Berry · 11.9 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #4B2760 in HSL space. Pair Delicious Berry with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#4B2760 + #3C6027
TRIADIC
#4B2760 · #604B27 · #27604B
ANALOGOUS
#2E2760 · #4B2760 · #602759

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Jessica Williams

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