Color guide · Behr · Purple

Grape Fizz

BIC-36 · #4B2977 · LRV 4 · cool violet tone

BIC-36 · #4B2977 · LRV 4 — cool violet tone, very dark — reads black in most rooms.

Grape FizzBehr · BIC-36
The color, edge to edge.Use your own photo →
Grape Fizz
BEHR · BIC-36 · #4B2977
Brand · codeBehrBIC-36 · all Behr purples
LRV4Very dark — reads black in most rooms.
Undertonecool violet tone
FamilyPurple
Hex · RGB · HSL#4B2977 · 75, 41, 119 · 266°, 49%, 31%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Grape Fizz4
  2. 2Blue Nova17
  3. 3Gothic Purple24
Undertone and depth

What Color Is Grape Fizz, Really?

Grape Fizz reads as a cool violet tone — very dark — reads black in most rooms. The notes below cover how Behr BIC-36 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Grape Fizz

Grape Fizz earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Grape Fizz

At LRV 4, Grape Fizz is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Grape Fizz are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Similar Behr Colors

The nearest shades to Grape Fizz within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Grape Fizz · 1.9 : 1 · fails for textWhite text on Grape Fizz · 11.2 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #4B2977 in HSL space. Pair Grape Fizz with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#4B2977 + #557729
TRIADIC
#4B2977 · #774B29 · #29774B
ANALOGOUS
#292E77 · #4B2977 · #722977

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Jessica Williams

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