Color spec
| Brand | Behr |
| Name | Grape Fizz |
| SKU | BIC-36 |
| Hex | #4B2977 |
| RGB | 75, 41, 119 |
| HSL | 266°, 49%, 31% |
| LRV | 4 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Grape Fizz
At LRV 4, Grape Fizz is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Grape Fizz earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Similar Behr colors
closest in the Behr deckThe nearest shades to Grape Fizz within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #4B2977 in HSL space. Pair Grape Fizz with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.