Color spec
| Brand | Valspar |
| Name | Sumptuous Purple |
| SKU | 4010-10 |
| Hex | #433267 |
| RGB | 67, 50, 103 |
| HSL | 259°, 35%, 30% |
| LRV | 4.5 |
| Undertone | cool blue tone |
| Family | Purple |
About Valspar Sumptuous Purple
At LRV 4.5, Sumptuous Purple is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Sumptuous Purple earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
2 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Sumptuous Purple within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #433267 in HSL space. Pair Sumptuous Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Sumptuous Purple Equivalents at Other Brands
Matching Sumptuous Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar 4010-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Sumptuous Purple
At Behr, the closest color to Sumptuous Purple is Deep Merlot (M100-7) — very close at ΔE 3.02, though not an exact twin. It sits at the same lightness (LRV 5 vs 4.5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Deep Merlot swatch →
Benjamin Moore Equivalent of Sumptuous Purple
Benjamin Moore has no exact twin of Sumptuous Purple. The nearest is Grape Gum (2068-20) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 7 vs 4.5). Compare large swatches before substituting. See the full Grape Gum swatch →