Grape Gum
2068-20 · #413D6D · LRV 7 — cool blue tone, very dark — reads black in most rooms.
- 1Liberty Blue1
- 2Grape Gum7
- 3Blue Nova17
- 4Gothic Purple24
What Color Is Grape Gum, Really?
Grape Gum reads as a cool blue tone — very dark — reads black in most rooms. The notes below cover how Benjamin Moore 2068-20 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Grape Gum
Grape Gum earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Grape Gum
At LRV 7, Grape Gum is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Grape Gum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 2068-20 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Valiant VioletSW 6818 · Sherwin-Williams | 2.9 | 6 | Color page → |
| Behr | Napa Grape660F-7 · Behr | 1.3 | 6 | Color page → |
| Valspar | Jazzy Blue4010-9 · Valspar | 5.0 | 5.6 | Color page → |
| Dutch Boy | Garden Iris242-6DB · Dutch Boy | 4.6 | 7 | Color page → |
| HGTV Home by Sherwin-Williams | QuarkHGSW 1401 · HGTV Home by Sherwin-Williams | 2.9 | 6 | Color page → |
| Dunn-Edwards | Clematis BlueDET587 · Dunn-Edwards | 3.1 | 6 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Grape Gum within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #413D6D in HSL space. Pair Grape Gum with one accent and one neutral — the swatches below are starting points, not final picks.
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