Color spec
| Brand | Benjamin Moore |
| Name | Grape Gum |
| SKU | 2068-20 |
| Hex | #413D6D |
| RGB | 65, 61, 109 |
| HSL | 245°, 28%, 33% |
| LRV | 7 |
| Undertone | cool blue tone |
| Family | Purple |
About Benjamin Moore Grape Gum
At LRV 7, Grape Gum is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Grape Gum earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Grape Gum within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #413D6D in HSL space. Pair Grape Gum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Grape Gum Equivalents at Other Brands
Matching Grape Gum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2068-20 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Grape Gum
At Sherwin-Williams, the closest color to Grape Gum is Valiant Violet (SW 6818) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Valiant Violet swatch →
Behr Equivalent of Grape Gum
Behr's nearest match is Napa Grape (660F-7), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 6 vs 7) and carries a cool blue undertone, so it substitutes for Grape Gum without repainting risk. See the full Napa Grape swatch →
Valspar Equivalent of Grape Gum
Valspar has no exact twin of Grape Gum. The nearest is Jazzy Blue (4010-9) at ΔE 4.97 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5.6 vs 7). Compare large swatches before substituting. See the full Jazzy Blue swatch →
Dutch Boy Equivalent of Grape Gum
Dutch Boy has no exact twin of Grape Gum. The nearest is Garden Iris (242-6DB) at ΔE 4.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 7). Compare large swatches before substituting. See the full Garden Iris swatch →
HGTV Home by Sherwin-Williams Equivalent of Grape Gum
At HGTV Home by Sherwin-Williams, the closest color to Grape Gum is Quark (HGSW 1401) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Quark swatch →
Dunn-Edwards Equivalent of Grape Gum
At Dunn-Edwards, the closest color to Grape Gum is Clematis Blue (DET587) — very close at ΔE 3.06, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Clematis Blue swatch →
Diamond Vogel Equivalent of Grape Gum
At Diamond Vogel, the closest color to Grape Gum is Hot Sauna (1271) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Hot Sauna swatch →
Hirshfield's Equivalent of Grape Gum
At Hirshfield's, the closest color to Grape Gum is Hot Sauna (1271) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Hot Sauna swatch →
Kompozit Equivalent of Grape Gum
At Kompozit, the closest color to Grape Gum is Hot Sauna (1271) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Hot Sauna swatch →