Color spec
| Brand | Behr |
| Name | Cranberry Jam |
| SKU | HDC-FL15-02 |
| Hex | #A34F55 |
| RGB | 163, 79, 85 |
| HSL | 356°, 35%, 47% |
| LRV | 14 |
| Undertone | warm red tone |
| Family | Red |
About Behr Cranberry Jam
With an LRV of 14, Cranberry Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Cranberry Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Cranberry Jam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A34F55 in HSL space. Pair Cranberry Jam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Cranberry Jam Equivalents at Other Brands
Matching Cranberry Jam from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr HDC-FL15-02 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cranberry Jam
Sherwin-Williams has no exact twin of Cranberry Jam. The nearest is Bravado Red (SW 6320) at ΔE 3.57 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Bravado Red swatch →
Benjamin Moore Equivalent of Cranberry Jam
At Benjamin Moore, the closest color to Cranberry Jam is Fascinator Rose (2085-30) — very close at ΔE 3.04, though not an exact twin. It runs slightly lighter (LRV 16 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fascinator Rose swatch →
Valspar Equivalent of Cranberry Jam
Valspar has no exact twin of Cranberry Jam. The nearest is Ruby Petals (M223) at ΔE 3.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 14). Compare large swatches before substituting. See the full Ruby Petals swatch →
PPG / Glidden Equivalent of Cranberry Jam
At PPG / Glidden, the closest color to Cranberry Jam is Wright Raspberry (FLLW577) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Wright Raspberry swatch →
Glidden Equivalent of Cranberry Jam
Glidden's nearest match is Rose Wine (90RR 13/321), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 13 vs 14) and carries a warm red undertone, so it substitutes for Cranberry Jam without repainting risk. See the full Rose Wine swatch →
Dutch Boy Equivalent of Cranberry Jam
At Dutch Boy, the closest color to Cranberry Jam is Rubyshire Red (204-6DB) — very close at ΔE 2.16, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rubyshire Red swatch →
Dunn-Edwards Equivalent of Cranberry Jam
Dunn-Edwards's nearest match is Red Rock (DE5097), visually identical in normal room light (ΔE 1.73). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for Cranberry Jam without repainting risk. See the full Red Rock swatch →
Diamond Vogel Equivalent of Cranberry Jam
Diamond Vogel's nearest match is Moonrose (1103), visually identical in normal room light (ΔE 1.14). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for Cranberry Jam without repainting risk. See the full Moonrose swatch →
Hirshfield's Equivalent of Cranberry Jam
At Hirshfield's, the closest color to Cranberry Jam is The Ego Has Landed (1096) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full The Ego Has Landed swatch →
C2 Paint Equivalent of Cranberry Jam
C2 Paint's nearest match is Temptation (C2-523), visually identical in normal room light (ΔE 1.51). It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone, so it substitutes for Cranberry Jam without repainting risk. See the full Temptation swatch →
Kompozit Equivalent of Cranberry Jam
At Kompozit, the closest color to Cranberry Jam is The Ego Has Landed (1096) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full The Ego Has Landed swatch →