Color guide · Behr · Orange

Butter Rum

PPU4-03 · #C38551 · LRV 29 · warm red-orange tone

PPU4-03 · #C38551 · LRV 29 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.

Butter RumBehr · PPU4-03
The color, edge to edge.Use your own photo →
Butter Rum
BEHR · PPU4-03 · #C38551
Brand · codeBehrPPU4-03 · all Behr oranges
LRV29Mid-tone — versatile but shifts visibly with light.
Undertonewarm red-orange tone
FamilyOrange
Hex · RGB · HSL#C38551 · 195, 133, 81 · 27°, 49%, 54%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rookwood Terra Cotta14
  2. 2Determined Orange22
  3. 3Butter Rum29
  4. 4Caramelized35
  5. 5Venetian Plaster42
Undertone and depth

What Color Is Butter Rum, Really?

Butter Rum reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Behr PPU4-03 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Butter Rum

Butter Rum is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.

Light by light

How Lighting Changes Butter Rum

Butter Rum sits in the mid-range at LRV 29, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Butter Rum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr PPU4-03 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Butter Rum within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Butter Rum · 6.8 : 1 · passes AAWhite text on Butter Rum · 3.1 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #C38551 in HSL space. Pair Butter Rum with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#C38551 + #518FC3
TRIADIC
#C38551 · #51C385 · #8551C3
ANALOGOUS
#C35156 · #C38551 · #C3BE51

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Jessica Williams

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