Color spec
| Brand | Behr |
| Name | Amazonian Orchid |
| SKU | M110-5 |
| Hex | #9F76C9 |
| RGB | 159, 118, 201 |
| HSL | 270°, 43%, 63% |
| LRV | 25 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Amazonian Orchid
Amazonian Orchid sits in the mid-range at LRV 25, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Amazonian Orchid is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
2 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Valspar
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Amazonian Orchid within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9F76C9 in HSL space. Pair Amazonian Orchid with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Amazonian Orchid Equivalents at Other Brands
Matching Amazonian Orchid from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr M110-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Valspar Equivalent of Amazonian Orchid
Valspar has no exact twin of Amazonian Orchid. The nearest is Plum Burst (4002-10B) at ΔE 4.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 24.2 vs 25). Compare large swatches before substituting. See the full Plum Burst swatch →
Dunn-Edwards Equivalent of Amazonian Orchid
Dunn-Edwards has no exact twin of Amazonian Orchid. The nearest is Purple Pride (DE5991) at ΔE 4.66 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 22 vs 25). Compare large swatches before substituting. See the full Purple Pride swatch →