Color spec
| Brand | Behr |
| Name | Amazon River |
| SKU | BXC-20 |
| Hex | #677658 |
| RGB | 103, 118, 88 |
| HSL | 90°, 15%, 40% |
| LRV | 17 |
| Undertone | cool green tone |
| Family | Green |
About Behr Amazon River
With an LRV of 17, Amazon River is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its green undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Amazon River works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greens bridge indoors and out, so they suit living rooms, kitchens and sunrooms.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all green from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Clare
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Amazon River within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #677658 in HSL space. Pair Amazon River with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Amazon River Equivalents at Other Brands
Matching Amazon River from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BXC-20 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Amazon River
At Sherwin-Williams, the closest color to Amazon River is Greenfield (SW 6439) — very close at ΔE 2.62, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Greenfield swatch →
Benjamin Moore Equivalent of Amazon River
Benjamin Moore has no exact twin of Amazon River. The nearest is Pine Brook (490) at ΔE 4 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Pine Brook swatch →
Valspar Equivalent of Amazon River
Valspar has no exact twin of Amazon River. The nearest is Nature Lover (V097-5) at ΔE 4.47 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15.5 vs 17). Compare large swatches before substituting. See the full Nature Lover swatch →
PPG / Glidden Equivalent of Amazon River
At PPG / Glidden, the closest color to Amazon River is Dark Sage (PPG1124-6) — very close at ΔE 2.49, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Dark Sage swatch →
Glidden Equivalent of Amazon River
The closest Glidden equivalent of Amazon River is Rosemary (30GY 16/190). At ΔE 0.59 the two are indistinguishable on a wall — it carries the same cool green undertone and sits at the same lightness (LRV 16 vs 17). If Glidden is your counter, order Rosemary and you'll get the same color. See the full Rosemary swatch →
Dutch Boy Equivalent of Amazon River
Dutch Boy has no exact twin of Amazon River. The nearest is Olive You! (325-5DB) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Olive You! swatch →
HGTV Home by Sherwin-Williams Equivalent of Amazon River
At HGTV Home by Sherwin-Williams, the closest color to Amazon River is Forrester Green (HGSW 2252) — very close at ΔE 2.62, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Forrester Green swatch →
Dunn-Edwards Equivalent of Amazon River
Dunn-Edwards has no exact twin of Amazon River. The nearest is Seaweed (DE5643) at ΔE 3.52 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Seaweed swatch →
Magnolia Home Equivalent of Amazon River
Magnolia Home has no exact twin of Amazon River. The nearest is Celery Seeds (JG-58) at ΔE 4.82 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 19 vs 17). Compare large swatches before substituting. See the full Celery Seeds swatch →
Farrow & Ball Equivalent of Amazon River
Farrow & Ball has no exact twin of Amazon River. The nearest is Dyrehaven (NO. 9819) at ΔE 4.07 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Dyrehaven swatch →
Diamond Vogel Equivalent of Amazon River
At Diamond Vogel, the closest color to Amazon River is Baby Vegetable (0753) — very close at ΔE 2.73, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Baby Vegetable swatch →
Clare Equivalent of Amazon River
At Clare, the closest color to Amazon River is Daily Greens (PNT100-DP-61) — very close at ΔE 2.1, though not an exact twin. It sits at the same lightness (LRV 18 vs 17) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Daily Greens swatch →
Kompozit Equivalent of Amazon River
At Kompozit, the closest color to Amazon River is Bowling Green (0437) — very close at ΔE 3.37, though not an exact twin. It runs slightly lighter (LRV 19 vs 17) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Bowling Green swatch →