Paloma
Paloma · #BFB5B3 · LRV 47 — warm red tone, mid-tone — versatile but shifts visibly with light.
What Color Is Paloma, Really?
Paloma reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Annie Sloan Paloma behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Paloma
Paloma is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
How Lighting Changes Paloma
Paloma sits in the mid-range at LRV 47, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Paloma are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Annie Sloan Paloma directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Queen Anne LilacSW 21 · Sherwin-Williams | 0.3 | 48 | Color page → |
| Behr | Graceful GrayPPU18-12 · Behr | 3.6 | 47 | Color page → |
| Benjamin Moore | Victorian Mauve2114-50 · Benjamin Moore | 2.7 | 48 | Color page → |
| Valspar | Mountain BoulderM340 · Valspar | 1.8 | 45.7 | Color page → |
| PPG / Glidden | Jack RabbitPPG1014-4 · PPG / Glidden | 1.5 | 46 | Color page → |
| Glidden | Jack RabbitPPG1014-4 · Glidden | 2.0 | 46 | Color page → |
Similar Annie Sloan Colors
The nearest shades to Paloma within Annie Sloan's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #BFB5B3 in HSL space. Pair Paloma with one accent and one neutral — the swatches below are starting points, not final picks.
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