Color spec
| Brand | Annie Sloan |
| Name | Paloma |
| SKU | Paloma |
| Hex | #BFB5B3 |
| RGB | 191, 181, 179 |
| HSL | 10°, 9%, 73% |
| LRV | 47 |
| Undertone | warm red tone |
| Family | Gray |
About Annie Sloan Paloma
Paloma sits in the mid-range at LRV 47, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Paloma is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
18 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Kompozit
Similar Annie Sloan colors
closest in the Annie Sloan deckThe nearest shades to Paloma within Annie Sloan's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BFB5B3 in HSL space. Pair Paloma with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Annie Sloan Paloma Equivalents at Other Brands
Matching Paloma from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Annie Sloan Paloma directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Paloma
The closest Sherwin-Williams equivalent of Paloma is Queen Anne Lilac (SW 21). At ΔE 0.27 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 48 vs 47). If Sherwin-Williams is your counter, order Queen Anne Lilac and you'll get the same color. See the full Queen Anne Lilac swatch →
Behr Equivalent of Paloma
Behr has no exact twin of Paloma. The nearest is Graceful Gray (PPU18-12) at ΔE 3.65 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 47 vs 47). Compare large swatches before substituting. See the full Graceful Gray swatch →
Benjamin Moore Equivalent of Paloma
At Benjamin Moore, the closest color to Paloma is Victorian Mauve (2114-50) — very close at ΔE 2.67, though not an exact twin. It sits at the same lightness (LRV 48 vs 47) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Victorian Mauve swatch →
Valspar Equivalent of Paloma
Valspar's nearest match is Mountain Boulder (M340), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 45.7 vs 47) and carries a warm red undertone, so it substitutes for Paloma without repainting risk. See the full Mountain Boulder swatch →
PPG / Glidden Equivalent of Paloma
PPG / Glidden's nearest match is Jack Rabbit (PPG1014-4), visually identical in normal room light (ΔE 1.47). It sits at the same lightness (LRV 46 vs 47) and carries a warm red undertone, so it substitutes for Paloma without repainting risk. See the full Jack Rabbit swatch →
Glidden Equivalent of Paloma
At Glidden, the closest color to Paloma is Jack Rabbit (PPG1014-4) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 46 vs 47) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Jack Rabbit swatch →
Dutch Boy Equivalent of Paloma
At Dutch Boy, the closest color to Paloma is Gracious Gray (444-2DB) — very close at ΔE 3.44, though not an exact twin. It sits at the same lightness (LRV 46 vs 47) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Gracious Gray swatch →
HGTV Home by Sherwin-Williams Equivalent of Paloma
HGTV Home by Sherwin-Williams's nearest match is Architectural Gray (HGSW 3426), visually identical in normal room light (ΔE 1.57). It sits at the same lightness (LRV 48 vs 47) and carries a warm red undertone, so it substitutes for Paloma without repainting risk. See the full Architectural Gray swatch →
Dunn-Edwards Equivalent of Paloma
At Dunn-Edwards, the closest color to Paloma is Young Fawn (DE6038) — very close at ΔE 2.32, though not an exact twin. It runs slightly darker (LRV 44 vs 47) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Young Fawn swatch →
Farrow & Ball Equivalent of Paloma
Farrow & Ball has no exact twin of Paloma. The nearest is Pink Drab (NO. 207) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 49 vs 47). Compare large swatches before substituting. See the full Pink Drab swatch →
Diamond Vogel Equivalent of Paloma
Diamond Vogel's nearest match is North Island (0552), visually identical in normal room light (ΔE 1.66). It runs slightly lighter (LRV 50 vs 47) and carries a warm red undertone, so it substitutes for Paloma without repainting risk. See the full North Island swatch →
Hirshfield's Equivalent of Paloma
Hirshfield's's nearest match is North Island (0552), visually identical in normal room light (ΔE 1.87). It runs slightly lighter (LRV 49 vs 47) and carries a warm red undertone, so it substitutes for Paloma without repainting risk. See the full North Island swatch →
Rodda Equivalent of Paloma
Rodda has no exact twin of Paloma. The nearest is Hue is the Artist? (R115) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 48 vs 47). Compare large swatches before substituting. See the full Hue is the Artist? swatch →
C2 Paint Equivalent of Paloma
C2 Paint has no exact twin of Paloma. The nearest is Filament (C2-798) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 49 vs 47). Compare large swatches before substituting. See the full Filament swatch →
Clare Equivalent of Paloma
At Clare, the closest color to Paloma is Greige (PNT100-LT-13) — very close at ΔE 2.26, though not an exact twin. It runs slightly lighter (LRV 49 vs 47) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Greige swatch →
Portola Paints Equivalent of Paloma
At Portola Paints, the closest color to Paloma is Simmer Down (SIMMER DOWN) — very close at ΔE 2.76, though not an exact twin. It sits at the same lightness (LRV 46 vs 47) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Simmer Down swatch →
Kompozit Equivalent of Paloma
Kompozit's nearest match is North Island (0552), visually identical in normal room light (ΔE 1.87). It sits at the same lightness (LRV 47 vs 47) and carries a warm red undertone, so it substitutes for Paloma without repainting risk. See the full North Island swatch →