Color spec
| Brand | Valspar |
| Name | Urban Auburn |
| SKU | T504 |
| Hex | #78442B |
| RGB | 120, 68, 43 |
| HSL | 19°, 47%, 32% |
| LRV | 8.3 |
| Undertone | warm red tone |
| Family | Brown |
About Valspar Urban Auburn
At LRV 8.3, Urban Auburn is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Urban Auburn earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Behr
Benjamin Moore
Dutch Boy
Hirshfield's
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Urban Auburn within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #78442B in HSL space. Pair Urban Auburn with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Urban Auburn Equivalents at Other Brands
Matching Urban Auburn from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar T504 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Urban Auburn
At Behr, the closest color to Urban Auburn is Florence Brown (230F-7) — very close at ΔE 2.09, though not an exact twin. It sits at the same lightness (LRV 8 vs 8.3) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Florence Brown swatch →
Benjamin Moore Equivalent of Urban Auburn
At Benjamin Moore, the closest color to Urban Auburn is Cimarron (2093-10) — very close at ΔE 2.66, though not an exact twin. It sits at the same lightness (LRV 8 vs 8.3) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cimarron swatch →
Dutch Boy Equivalent of Urban Auburn
At Dutch Boy, the closest color to Urban Auburn is Pinecone Brown (313-7DB) — very close at ΔE 3.48, though not an exact twin. It sits at the same lightness (LRV 8 vs 8.3) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pinecone Brown swatch →