Color spec
| Brand | Behr |
| Name | Florence Brown |
| SKU | 230F-7 |
| Hex | #74412D |
| RGB | 116, 65, 45 |
| HSL | 17°, 44%, 32% |
| LRV | 8 |
| Undertone | warm red tone |
| Family | Brown |
About Behr Florence Brown
At LRV 8, Florence Brown is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Florence Brown earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Florence Brown within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #74412D in HSL space. Pair Florence Brown with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Florence Brown Equivalents at Other Brands
Matching Florence Brown from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 230F-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Florence Brown
Sherwin-Williams has no exact twin of Florence Brown. The nearest is Vintage Leather (SW 6062) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 8). Compare large swatches before substituting. See the full Vintage Leather swatch →
Benjamin Moore Equivalent of Florence Brown
Benjamin Moore's nearest match is Cimarron (2093-10), visually identical in normal room light (ΔE 1.02). It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone, so it substitutes for Florence Brown without repainting risk. See the full Cimarron swatch →
Valspar Equivalent of Florence Brown
The closest Valspar equivalent of Florence Brown is Cowboy Suede (2011-6). At ΔE 0.58 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 8 vs 8). If Valspar is your counter, order Cowboy Suede and you'll get the same color. See the full Cowboy Suede swatch →
PPG / Glidden Equivalent of Florence Brown
PPG / Glidden has no exact twin of Florence Brown. The nearest is Bird House Brown (PPG1072-7) at ΔE 4.51 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Bird House Brown swatch →
Glidden Equivalent of Florence Brown
At Glidden, the closest color to Florence Brown is Warm Mahogany (PPG1060-7) — very close at ΔE 3.35, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Warm Mahogany swatch →
Dutch Boy Equivalent of Florence Brown
At Dutch Boy, the closest color to Florence Brown is Pinecone Brown (313-7DB) — very close at ΔE 3.35, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pinecone Brown swatch →
HGTV Home by Sherwin-Williams Equivalent of Florence Brown
HGTV Home by Sherwin-Williams has no exact twin of Florence Brown. The nearest is Tavern Oak (HGSW 3051) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 8). Compare large swatches before substituting. See the full Tavern Oak swatch →
Hirshfield's Equivalent of Florence Brown
Hirshfield's has no exact twin of Florence Brown. The nearest is Monterey Chestnut (0123) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 10 vs 8). Compare large swatches before substituting. See the full Monterey Chestnut swatch →
Kompozit Equivalent of Florence Brown
Kompozit has no exact twin of Florence Brown. The nearest is Monterey Chestnut (0123) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full Monterey Chestnut swatch →