Color spec
| Brand | Valspar |
| Name | Heirloom Red |
| SKU | 1010-3 |
| Hex | #7C1E20 |
| RGB | 124, 30, 32 |
| HSL | 359°, 61%, 30% |
| LRV | 5.3 |
| Undertone | warm red tone |
| Family | Red |
About Valspar Heirloom Red
At LRV 5.3, Heirloom Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Heirloom Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Dutch Boy
Backdrop
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Heirloom Red within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7C1E20 in HSL space. Pair Heirloom Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Heirloom Red Equivalents at Other Brands
Matching Heirloom Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar 1010-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Heirloom Red
Sherwin-Williams's nearest match is Vermilion (SW 2914), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 5 vs 5.3) and carries a warm red undertone, so it substitutes for Heirloom Red without repainting risk. See the full Vermilion swatch →
Benjamin Moore Equivalent of Heirloom Red
Benjamin Moore has no exact twin of Heirloom Red. The nearest is Country Redwood (HC-183) at ΔE 3.73 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 8 vs 5.3). Compare large swatches before substituting. See the full Country Redwood swatch →
Backdrop Equivalent of Heirloom Red
Backdrop has no exact twin of Heirloom Red. The nearest is Stage Beauty (BD-SB) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5.3). Compare large swatches before substituting. See the full Stage Beauty swatch →