Tower Tan
SW 7704 · #D5B59B · LRV 50 — warm red-orange tone, light — bounces daylight without going clinical.
- 1Dorian Gray39
- 2Pashmina44
- 3Tower Tan50
- 4Agreeable Gray60
- 5Pale Oak69
What Color Is Tower Tan, Really?
Tower Tan reads as a warm red-orange tone — light — bounces daylight without going clinical. The notes below cover how Sherwin-Williams SW 7704 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Tower Tan
Tower Tan is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
How Lighting Changes Tower Tan
At LRV 50, Tower Tan is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Most complaints about Tower Tan are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Sherwin-Williams SW 7704 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | Beech NutS230-3 · Behr | 0.6 | 50 | Color page → |
| Benjamin Moore | LingerieAF-200 · Benjamin Moore | 2.5 | 48 | Color page → |
| Valspar | Feline Frolic8003-17C · Valspar | 3.0 | 49 | Color page → |
| PPG / Glidden | Happy TrailsPPG1084-4 · PPG / Glidden | 4.0 | 49 | Color page → |
| Glidden | Tan Suede Gloves00YY 48/171 · Glidden | 1.4 | 48 | Color page → |
| Dutch Boy | Sand Dunes410-2DB · Dutch Boy | 2.6 | 52 | Color page → |
Similar Sherwin-Williams Colors
The nearest shades to Tower Tan within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #D5B59B in HSL space. Pair Tower Tan with one accent and one neutral — the swatches below are starting points, not final picks.
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