Color spec
| Brand | Sherwin-Williams |
| Name | Rookwood Clay |
| SKU | SW 2823 |
| Hex | #9A7E64 |
| RGB | 154, 126, 100 |
| HSL | 29°, 21%, 50% |
| LRV | 23 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Sherwin-Williams Rookwood Clay
With an LRV of 23, Rookwood Clay is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rookwood Clay works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Rookwood Clay within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9A7E64 in HSL space. Pair Rookwood Clay with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Rookwood Clay Equivalents at Other Brands
Matching Rookwood Clay from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 2823 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Rookwood Clay
Behr's nearest match is Home Sweet Home (MQ2-19), visually identical in normal room light (ΔE 1.84). It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone, so it substitutes for Rookwood Clay without repainting risk. See the full Home Sweet Home swatch →
Benjamin Moore Equivalent of Rookwood Clay
At Benjamin Moore, the closest color to Rookwood Clay is Edgewood Rocks (1056) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Edgewood Rocks swatch →
Valspar Equivalent of Rookwood Clay
The closest Valspar equivalent of Rookwood Clay is Universal Umber (3003-9B). At ΔE 0.4 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 22.8 vs 23). If Valspar is your counter, order Universal Umber and you'll get the same color. See the full Universal Umber swatch →
PPG / Glidden Equivalent of Rookwood Clay
PPG / Glidden's nearest match is Chocolate Moment (PPG1077-5), visually identical in normal room light (ΔE 1.79). It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone, so it substitutes for Rookwood Clay without repainting risk. See the full Chocolate Moment swatch →
Glidden Equivalent of Rookwood Clay
Glidden's nearest match is Chocolate Moment (PPG1077-5), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone, so it substitutes for Rookwood Clay without repainting risk. See the full Chocolate Moment swatch →
Dutch Boy Equivalent of Rookwood Clay
Dutch Boy's nearest match is Brown Trout (414-5DB), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone, so it substitutes for Rookwood Clay without repainting risk. See the full Brown Trout swatch →
HGTV Home by Sherwin-Williams Equivalent of Rookwood Clay
At HGTV Home by Sherwin-Williams, the closest color to Rookwood Clay is Dapper Tan (HGSW 3173) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Dapper Tan swatch →
Dunn-Edwards Equivalent of Rookwood Clay
At Dunn-Edwards, the closest color to Rookwood Clay is Sandpit (DE6118) — very close at ΔE 2.15, though not an exact twin. It runs slightly darker (LRV 21 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Sandpit swatch →
Farrow & Ball Equivalent of Rookwood Clay
Farrow & Ball's nearest match is Tack Room Door (NO. G6), visually identical in normal room light (ΔE 1.08). It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone, so it substitutes for Rookwood Clay without repainting risk. See the full Tack Room Door swatch →
Diamond Vogel Equivalent of Rookwood Clay
At Diamond Vogel, the closest color to Rookwood Clay is Prince Paris (0241) — very close at ΔE 2.88, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Prince Paris swatch →
Hirshfield's Equivalent of Rookwood Clay
Hirshfield's's nearest match is Weaver's Tool (0177), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone, so it substitutes for Rookwood Clay without repainting risk. See the full Weaver's Tool swatch →
Rodda Equivalent of Rookwood Clay
At Rodda, the closest color to Rookwood Clay is Allspice (CA042) — very close at ΔE 2.49, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Allspice swatch →
C2 Paint Equivalent of Rookwood Clay
C2 Paint has no exact twin of Rookwood Clay. The nearest is Willow Branch (BD80) at ΔE 4.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 23). Compare large swatches before substituting. See the full Willow Branch swatch →
Kompozit Equivalent of Rookwood Clay
Kompozit's nearest match is Weaver's Tool (0177), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone, so it substitutes for Rookwood Clay without repainting risk. See the full Weaver's Tool swatch →