Color spec
| Brand | Glidden |
| Name | Chocolate Moment |
| SKU | PPG1077-5 |
| Hex | #998069 |
| RGB | 153, 128, 105 |
| HSL | 29°, 19%, 51% |
| LRV | 23 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Glidden Chocolate Moment
With an LRV of 23, Chocolate Moment is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Chocolate Moment works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Chocolate Moment within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #998069 in HSL space. Pair Chocolate Moment with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Chocolate Moment Equivalents at Other Brands
Matching Chocolate Moment from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1077-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Chocolate Moment
Sherwin-Williams's nearest match is Rookwood Clay (SW 2823), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone, so it substitutes for Chocolate Moment without repainting risk. See the full Rookwood Clay swatch →
Behr Equivalent of Chocolate Moment
Behr's nearest match is Home Sweet Home (MQ2-19), visually identical in normal room light (ΔE 1.53). It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone, so it substitutes for Chocolate Moment without repainting risk. See the full Home Sweet Home swatch →
Benjamin Moore Equivalent of Chocolate Moment
At Benjamin Moore, the closest color to Chocolate Moment is Firewood (1027) — very close at ΔE 2.6, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Firewood swatch →
Valspar Equivalent of Chocolate Moment
Valspar's nearest match is Universal Umber (3003-9B), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 22.8 vs 23) and carries a warm red-orange undertone, so it substitutes for Chocolate Moment without repainting risk. See the full Universal Umber swatch →
PPG / Glidden Equivalent of Chocolate Moment
The closest PPG / Glidden equivalent of Chocolate Moment is Chocolate Moment (PPG1077-5). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 24 vs 23). If PPG / Glidden is your counter, order Chocolate Moment and you'll get the same color. See the full Chocolate Moment swatch →
Dutch Boy Equivalent of Chocolate Moment
At Dutch Boy, the closest color to Chocolate Moment is Leather Pouch (417-5DB) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Leather Pouch swatch →
HGTV Home by Sherwin-Williams Equivalent of Chocolate Moment
At HGTV Home by Sherwin-Williams, the closest color to Chocolate Moment is Dapper Tan (HGSW 3173) — very close at ΔE 2.71, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Dapper Tan swatch →
Dunn-Edwards Equivalent of Chocolate Moment
At Dunn-Edwards, the closest color to Chocolate Moment is Teddy Bear (DE6131) — very close at ΔE 2.16, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Teddy Bear swatch →
Farrow & Ball Equivalent of Chocolate Moment
Farrow & Ball's nearest match is Tack Room Door (NO. G6), visually identical in normal room light (ΔE 1.5). It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone, so it substitutes for Chocolate Moment without repainting risk. See the full Tack Room Door swatch →
Hirshfield's Equivalent of Chocolate Moment
At Hirshfield's, the closest color to Chocolate Moment is Weaver's Tool (0177) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Weaver's Tool swatch →
Rodda Equivalent of Chocolate Moment
Rodda's nearest match is Allspice (CA042), visually identical in normal room light (ΔE 1.09). It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone, so it substitutes for Chocolate Moment without repainting risk. See the full Allspice swatch →
C2 Paint Equivalent of Chocolate Moment
C2 Paint has no exact twin of Chocolate Moment. The nearest is Willow Branch (BD80) at ΔE 4.21 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 23). Compare large swatches before substituting. See the full Willow Branch swatch →
Kompozit Equivalent of Chocolate Moment
At Kompozit, the closest color to Chocolate Moment is Weaver's Tool (0177) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Weaver's Tool swatch →