Color spec
| Brand | PPG / Glidden |
| Name | Viva La Bleu |
| SKU | PPG1242-3 |
| Hex | #97BEE1 |
| RGB | 151, 190, 225 |
| HSL | 208°, 55%, 74% |
| LRV | 49 |
| Undertone | cool blue tone |
| Family | Blue |
About PPG / Glidden Viva La Bleu
Viva La Bleu sits in the mid-range at LRV 49, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Viva La Bleu is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Portola Paints
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Viva La Bleu within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #97BEE1 in HSL space. Pair Viva La Bleu with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Viva La Bleu Equivalents at Other Brands
Matching Viva La Bleu from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1242-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Viva La Bleu
Sherwin-Williams's nearest match is Blue Beyond (SW 6961), visually identical in normal room light (ΔE 1.76). It runs slightly darker (LRV 45 vs 49) and carries a cool blue undertone, so it substitutes for Viva La Bleu without repainting risk. See the full Blue Beyond swatch →
Behr Equivalent of Viva La Bleu
At Behr, the closest color to Viva La Bleu is Bellflower (610D-4) — very close at ΔE 3.46, though not an exact twin. It runs slightly lighter (LRV 51 vs 49) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Bellflower swatch →
Benjamin Moore Equivalent of Viva La Bleu
At Benjamin Moore, the closest color to Viva La Bleu is Faded Denim (795) — very close at ΔE 3.37, though not an exact twin. It runs slightly lighter (LRV 51 vs 49) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Faded Denim swatch →
Valspar Equivalent of Viva La Bleu
The closest Valspar equivalent of Viva La Bleu is Double Denim (V072-3). At ΔE 0.97 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 49.1 vs 49). If Valspar is your counter, order Double Denim and you'll get the same color. See the full Double Denim swatch →
Glidden Equivalent of Viva La Bleu
The closest Glidden equivalent of Viva La Bleu is Viva La Bleu (PPG1242-3). At ΔE 0.3 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 49 vs 49). If Glidden is your counter, order Viva La Bleu and you'll get the same color. See the full Viva La Bleu swatch →
Dutch Boy Equivalent of Viva La Bleu
Dutch Boy has no exact twin of Viva La Bleu. The nearest is Twinkle (138-5DB) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 49 vs 49). Compare large swatches before substituting. See the full Twinkle swatch →
Dunn-Edwards Equivalent of Viva La Bleu
At Dunn-Edwards, the closest color to Viva La Bleu is January Frost (DE5849) — very close at ΔE 2.96, though not an exact twin. It runs slightly darker (LRV 46 vs 49) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full January Frost swatch →
Diamond Vogel Equivalent of Viva La Bleu
At Diamond Vogel, the closest color to Viva La Bleu is Watery Sea (0638) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 49 vs 49) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Watery Sea swatch →
Hirshfield's Equivalent of Viva La Bleu
At Hirshfield's, the closest color to Viva La Bleu is Innuendo (0609) — very close at ΔE 2.38, though not an exact twin. It runs slightly lighter (LRV 51 vs 49) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Innuendo swatch →
C2 Paint Equivalent of Viva La Bleu
C2 Paint has no exact twin of Viva La Bleu. The nearest is BD Warrenton Summer (BD22) at ΔE 3.68 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 47 vs 49). Compare large swatches before substituting. See the full BD Warrenton Summer swatch →
Portola Paints Equivalent of Viva La Bleu
Portola Paints has no exact twin of Viva La Bleu. The nearest is Illusion (ILLUSION) at ΔE 4.57 — close, but the difference shows next to trim and in side light. It runs noticeably lighter (LRV 55 vs 49). Compare large swatches before substituting. See the full Illusion swatch →
Kompozit Equivalent of Viva La Bleu
At Kompozit, the closest color to Viva La Bleu is Innuendo (0609) — very close at ΔE 2.38, though not an exact twin. It sits at the same lightness (LRV 48 vs 49) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Innuendo swatch →