Color spec
| Brand | PPG / Glidden |
| Name | Mauve Madness |
| SKU | PPG1049-5 |
| Hex | #AA7A83 |
| RGB | 170, 122, 131 |
| HSL | 349°, 22%, 57% |
| LRV | 24 |
| Undertone | warm red tone |
| Family | Pink |
About PPG / Glidden Mauve Madness
With an LRV of 24, Mauve Madness is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Mauve Madness works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Mauve Madness within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AA7A83 in HSL space. Pair Mauve Madness with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Mauve Madness Equivalents at Other Brands
Matching Mauve Madness from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1049-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mauve Madness
Sherwin-Williams has no exact twin of Mauve Madness. The nearest is Salon Rose (SW 61) at ΔE 3.82 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 24). Compare large swatches before substituting. See the full Salon Rose swatch →
Behr Equivalent of Mauve Madness
The closest Behr equivalent of Mauve Madness is Smoke Bush Rose (S170-5). At ΔE 0.72 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 23 vs 24). If Behr is your counter, order Smoke Bush Rose and you'll get the same color. See the full Smoke Bush Rose swatch →
Benjamin Moore Equivalent of Mauve Madness
Benjamin Moore has no exact twin of Mauve Madness. The nearest is Burgundy Rose (1280) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 24). Compare large swatches before substituting. See the full Burgundy Rose swatch →
Valspar Equivalent of Mauve Madness
At Valspar, the closest color to Mauve Madness is Taffeta Darling (V079-5) — very close at ΔE 3.29, though not an exact twin. It runs slightly darker (LRV 22.2 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Taffeta Darling swatch →
Glidden Equivalent of Mauve Madness
The closest Glidden equivalent of Mauve Madness is Mauve Madness (PPG1049-5). At ΔE 0.37 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 24 vs 24). If Glidden is your counter, order Mauve Madness and you'll get the same color. See the full Mauve Madness swatch →
Dutch Boy Equivalent of Mauve Madness
At Dutch Boy, the closest color to Mauve Madness is Pressed Bloom (201-5DB) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 23 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pressed Bloom swatch →
HGTV Home by Sherwin-Williams Equivalent of Mauve Madness
At HGTV Home by Sherwin-Williams, the closest color to Mauve Madness is Plumeria Blossom (HGSW 2024) — very close at ΔE 2.07, though not an exact twin. It runs slightly lighter (LRV 26 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Plumeria Blossom swatch →
Dunn-Edwards Equivalent of Mauve Madness
At Dunn-Edwards, the closest color to Mauve Madness is Handmade Red (DE6026) — very close at ΔE 3.24, though not an exact twin. It runs slightly darker (LRV 21 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Handmade Red swatch →
Farrow & Ball Equivalent of Mauve Madness
Farrow & Ball has no exact twin of Mauve Madness. The nearest is Crimson Red (NO. W93) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 22 vs 24). Compare large swatches before substituting. See the full Crimson Red swatch →
Diamond Vogel Equivalent of Mauve Madness
Diamond Vogel has no exact twin of Mauve Madness. The nearest is Fresh Day (0092) at ΔE 3.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 24 vs 24). Compare large swatches before substituting. See the full Fresh Day swatch →
Hirshfield's Equivalent of Mauve Madness
At Hirshfield's, the closest color to Mauve Madness is Lover's Tryst (0099) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 25 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lover's Tryst swatch →
C2 Paint Equivalent of Mauve Madness
At C2 Paint, the closest color to Mauve Madness is Bel Ange Rose (C2-511) — very close at ΔE 2.29, though not an exact twin. It runs slightly lighter (LRV 27 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bel Ange Rose swatch →
Kompozit Equivalent of Mauve Madness
At Kompozit, the closest color to Mauve Madness is Lover's Tryst (0099) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lover's Tryst swatch →