Color spec
| Brand | Glidden |
| Name | Mauve Madness |
| SKU | PPG1049-5 |
| Hex | #AA7982 |
| RGB | 170, 121, 130 |
| HSL | 349°, 22%, 57% |
| LRV | 24 |
| Undertone | red / warm |
| Family | Pink |
About Glidden Mauve Madness
With an LRV of 24, Mauve Madness is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Mauve Madness works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Mauve Madness within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AA7982 in HSL space. Pair Mauve Madness with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Mauve Madness Equivalents at Other Brands
Matching Mauve Madness from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1049-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mauve Madness
Sherwin-Williams has no exact twin of Mauve Madness. The nearest is Salon Rose (SW 61) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 24). Compare large swatches before substituting. See the full Salon Rose swatch →
Behr Equivalent of Mauve Madness
The closest Behr equivalent of Mauve Madness is Smoke Bush Rose (S170-5). At ΔE 0.52 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 23 vs 24). If Behr is your counter, order Smoke Bush Rose and you'll get the same color. See the full Smoke Bush Rose swatch →
Benjamin Moore Equivalent of Mauve Madness
Benjamin Moore has no exact twin of Mauve Madness. The nearest is Burgundy Rose (1280) at ΔE 4.29 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 24). Compare large swatches before substituting. See the full Burgundy Rose swatch →
Valspar Equivalent of Mauve Madness
At Valspar, the closest color to Mauve Madness is Taffeta Darling (V079-5) — very close at ΔE 2.98, though not an exact twin. It runs slightly darker (LRV 22.2 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Taffeta Darling swatch →
PPG / Glidden Equivalent of Mauve Madness
The closest PPG / Glidden equivalent of Mauve Madness is Mauve Madness (PPG1049-5). At ΔE 0.37 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 24 vs 24). If PPG / Glidden is your counter, order Mauve Madness and you'll get the same color. See the full Mauve Madness swatch →
Dutch Boy Equivalent of Mauve Madness
At Dutch Boy, the closest color to Mauve Madness is Pressed Bloom (201-5DB) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 23 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pressed Bloom swatch →
HGTV Home by Sherwin-Williams Equivalent of Mauve Madness
At HGTV Home by Sherwin-Williams, the closest color to Mauve Madness is Plumeria Blossom (HGSW 2024) — very close at ΔE 2.37, though not an exact twin. It runs slightly lighter (LRV 26 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Plumeria Blossom swatch →
Dunn-Edwards Equivalent of Mauve Madness
At Dunn-Edwards, the closest color to Mauve Madness is Handmade Red (DE6026) — very close at ΔE 3.07, though not an exact twin. It runs slightly darker (LRV 21 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Handmade Red swatch →
Magnolia Home Equivalent of Mauve Madness
Magnolia Home doesn't make a true equivalent of Mauve Madness — the nearest deck color, Pashmina Plum (JG-100), is clearly different (ΔE 13.5). For an exact match, any Magnolia Home retailer can custom-tint Glidden PPG1049-5 instead. See the full Pashmina Plum swatch →
Farrow & Ball Equivalent of Mauve Madness
Farrow & Ball has no exact twin of Mauve Madness. The nearest is Rangwali (NO. 296) at ΔE 4.75 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 25 vs 24). Compare large swatches before substituting. See the full Rangwali swatch →
Diamond Vogel Equivalent of Mauve Madness
Diamond Vogel has no exact twin of Mauve Madness. The nearest is Fresh Day (0092) at ΔE 3.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 24 vs 24). Compare large swatches before substituting. See the full Fresh Day swatch →
Hirshfield's Equivalent of Mauve Madness
At Hirshfield's, the closest color to Mauve Madness is Lover's Tryst (0099) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 25 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lover's Tryst swatch →
Rodda Equivalent of Mauve Madness
Rodda doesn't make a true equivalent of Mauve Madness — the nearest deck color, Reimagined (R116), is clearly different (ΔE 11.02). For an exact match, any Rodda retailer can custom-tint Glidden PPG1049-5 instead. See the full Reimagined swatch →
C2 Paint Equivalent of Mauve Madness
At C2 Paint, the closest color to Mauve Madness is Bel Ange Rose (C2-511) — very close at ΔE 2.52, though not an exact twin. It runs slightly lighter (LRV 27 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bel Ange Rose swatch →
Clare Equivalent of Mauve Madness
Clare doesn't make a true equivalent of Mauve Madness — the nearest deck color, Dirty Chai (PNT100-DP-52), is clearly different (ΔE 19). For an exact match, any Clare retailer can custom-tint Glidden PPG1049-5 instead. See the full Dirty Chai swatch →
Portola Paints Equivalent of Mauve Madness
Portola Paints doesn't make a true equivalent of Mauve Madness — the nearest deck color, Terra (TERRA), is clearly different (ΔE 8.82). For an exact match, any Portola Paints retailer can custom-tint Glidden PPG1049-5 instead. See the full Terra swatch →
Annie Sloan Equivalent of Mauve Madness
Annie Sloan doesn't make a true equivalent of Mauve Madness — the nearest deck color, Scandinavian Pink (SCANDINAVIAN PINK), is clearly different (ΔE 12.06). For an exact match, any Annie Sloan retailer can custom-tint Glidden PPG1049-5 instead. See the full Scandinavian Pink swatch →
Backdrop Equivalent of Mauve Madness
Backdrop doesn't make a true equivalent of Mauve Madness — the nearest deck color, Hartford (BD-HF), is clearly different (ΔE 28.78). For an exact match, any Backdrop retailer can custom-tint Glidden PPG1049-5 instead. See the full Hartford swatch →
Rust-Oleum Equivalent of Mauve Madness
Rust-Oleum doesn't make a true equivalent of Mauve Madness — the nearest deck color, Oat Latte (391446), is clearly different (ΔE 18.3). For an exact match, any Rust-Oleum retailer can custom-tint Glidden PPG1049-5 instead. See the full Oat Latte swatch →
Kompozit Equivalent of Mauve Madness
At Kompozit, the closest color to Mauve Madness is Lover's Tryst (0099) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lover's Tryst swatch →