Color spec
| Brand | Magnolia Home |
| Name | Southern Grown |
| SKU | JG-104 |
| Hex | #D1C8B8 |
| RGB | 209, 200, 184 |
| HSL | 38°, 21%, 77% |
| LRV | 58 |
| Undertone | warm red-orange tone |
| Family | Neutral |
About Magnolia Home Southern Grown
At LRV 58, Southern Grown is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Southern Grown is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
18 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Backdrop
Kompozit
Similar Magnolia Home colors
closest in the Magnolia Home deckThe nearest shades to Southern Grown within Magnolia Home's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D1C8B8 in HSL space. Pair Southern Grown with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Magnolia Home Southern Grown Equivalents at Other Brands
Matching Southern Grown from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Magnolia Home JG-104 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Southern Grown
The closest Sherwin-Williams equivalent of Southern Grown is Accessible Beige (SW 7036). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 58 vs 58). If Sherwin-Williams is your counter, order Accessible Beige and you'll get the same color. See the full Accessible Beige swatch →
Behr Equivalent of Southern Grown
The closest Behr equivalent of Southern Grown is Shoreline Haze (MQ6-31). At ΔE 0.49 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 58 vs 58). If Behr is your counter, order Shoreline Haze and you'll get the same color. See the full Shoreline Haze swatch →
Benjamin Moore Equivalent of Southern Grown
The closest Benjamin Moore equivalent of Southern Grown is Bleached Gray (ES-78). At ΔE 0.73 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and runs slightly lighter (LRV 60 vs 58). If Benjamin Moore is your counter, order Bleached Gray and you'll get the same color. See the full Bleached Gray swatch →
Valspar Equivalent of Southern Grown
The closest Valspar equivalent of Southern Grown is Villa Grey (6005-1B). At ΔE 0.95 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 58.6 vs 58). If Valspar is your counter, order Villa Grey and you'll get the same color. See the full Villa Grey swatch →
PPG / Glidden Equivalent of Southern Grown
The closest PPG / Glidden equivalent of Southern Grown is Moth Gray (PPG1024-4). At ΔE 0.43 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 58 vs 58). If PPG / Glidden is your counter, order Moth Gray and you'll get the same color. See the full Moth Gray swatch →
Glidden Equivalent of Southern Grown
The closest Glidden equivalent of Southern Grown is Moth Gray (PPG1024-4). At ΔE 0.56 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 59 vs 58). If Glidden is your counter, order Moth Gray and you'll get the same color. See the full Moth Gray swatch →
Dutch Boy Equivalent of Southern Grown
Dutch Boy's nearest match is Sandstone Tint (441-2DB), visually identical in normal room light (ΔE 1.05). It sits at the same lightness (LRV 59 vs 58) and carries a warm red-orange undertone, so it substitutes for Southern Grown without repainting risk. See the full Sandstone Tint swatch →
HGTV Home by Sherwin-Williams Equivalent of Southern Grown
The closest HGTV Home by Sherwin-Williams equivalent of Southern Grown is Accessible Beige (HGSW 2487). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 58 vs 58). If HGTV Home by Sherwin-Williams is your counter, order Accessible Beige and you'll get the same color. See the full Accessible Beige swatch →
Dunn-Edwards Equivalent of Southern Grown
At Dunn-Edwards, the closest color to Southern Grown is Pumice Stone (DEGR32) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 58 vs 58) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Pumice Stone swatch →
Farrow & Ball Equivalent of Southern Grown
At Farrow & Ball, the closest color to Southern Grown is Shadow Gray (NO. 9904) — very close at ΔE 2.87, though not an exact twin. It sits at the same lightness (LRV 58 vs 58) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Shadow Gray swatch →
Diamond Vogel Equivalent of Southern Grown
The closest Diamond Vogel equivalent of Southern Grown is Oak Tone (0217). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 58 vs 58). If Diamond Vogel is your counter, order Oak Tone and you'll get the same color. See the full Oak Tone swatch →
Hirshfield's Equivalent of Southern Grown
The closest Hirshfield's equivalent of Southern Grown is Oak Tone (0217). At ΔE 0.5 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 57 vs 58). If Hirshfield's is your counter, order Oak Tone and you'll get the same color. See the full Oak Tone swatch →
Rodda Equivalent of Southern Grown
Rodda's nearest match is Limestone Coping (R032), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 58 vs 58) and carries a warm red-orange undertone, so it substitutes for Southern Grown without repainting risk. See the full Limestone Coping swatch →
C2 Paint Equivalent of Southern Grown
C2 Paint's nearest match is Sandcastle (C2-816), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 58 vs 58) and carries a warm red-orange undertone, so it substitutes for Southern Grown without repainting risk. See the full Sandcastle swatch →
Clare Equivalent of Southern Grown
At Clare, the closest color to Southern Grown is Flatiron (PNT100-LT-17) — very close at ΔE 2.41, though not an exact twin. It runs slightly lighter (LRV 61 vs 58) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Flatiron swatch →
Portola Paints Equivalent of Southern Grown
Portola Paints has no exact twin of Southern Grown. The nearest is Lumiere (LUMIERE) at ΔE 3.59 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 58 vs 58). Compare large swatches before substituting. See the full Lumiere swatch →
Backdrop Equivalent of Southern Grown
At Backdrop, the closest color to Southern Grown is Real Real (BD-RR) — very close at ΔE 2, though not an exact twin. It runs noticeably lighter (LRV 65 vs 58) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Real Real swatch →
Kompozit Equivalent of Southern Grown
The closest Kompozit equivalent of Southern Grown is Oak Tone (0217). At ΔE 0.5 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 58 vs 58). If Kompozit is your counter, order Oak Tone and you'll get the same color. See the full Oak Tone swatch →