Color spec
| Brand | Magnolia Home |
| Name | Luxe |
| SKU | JG-10 |
| Hex | #6B7970 |
| RGB | 107, 121, 112 |
| HSL | 141°, 6%, 45% |
| LRV | 18 |
| Undertone | cool green tone |
| Family | Green |
About Magnolia Home Luxe
With an LRV of 18, Luxe is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its green undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Luxe works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greens bridge indoors and out, so they suit living rooms, kitchens and sunrooms.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all green from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Magnolia Home colors
closest in the Magnolia Home deckThe nearest shades to Luxe within Magnolia Home's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6B7970 in HSL space. Pair Luxe with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Magnolia Home Luxe Equivalents at Other Brands
Matching Luxe from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Magnolia Home JG-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Luxe
At Behr, the closest color to Luxe is Amazon Stone (790F-5) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Amazon Stone swatch →
Valspar Equivalent of Luxe
At Valspar, the closest color to Luxe is Gray Flannel Suit (T695) — very close at ΔE 2.97, though not an exact twin. It sits at the same lightness (LRV 18.3 vs 18) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Gray Flannel Suit swatch →
PPG / Glidden Equivalent of Luxe
At PPG / Glidden, the closest color to Luxe is English Ivy (PPG1134-6) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full English Ivy swatch →
Glidden Equivalent of Luxe
At Glidden, the closest color to Luxe is English Ivy (PPG1134-6) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full English Ivy swatch →
Dutch Boy Equivalent of Luxe
At Dutch Boy, the closest color to Luxe is Homegrown Sage (327-5DB) — very close at ΔE 3.15, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Homegrown Sage swatch →
Dunn-Edwards Equivalent of Luxe
Dunn-Edwards's nearest match is Boxwood (DEC778), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 18 vs 18) and carries a true neutral undertone, so it substitutes for Luxe without repainting risk. See the full Boxwood swatch →
Farrow & Ball Equivalent of Luxe
Farrow & Ball's nearest match is Green Smoke (NO. 47), visually identical in normal room light (ΔE 1.3). It sits at the same lightness (LRV 19 vs 18) and carries a cool green undertone, so it substitutes for Luxe without repainting risk. See the full Green Smoke swatch →
Diamond Vogel Equivalent of Luxe
Diamond Vogel has no exact twin of Luxe. The nearest is Stairway to Heaven (0479) at ΔE 3.51 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Stairway to Heaven swatch →
Hirshfield's Equivalent of Luxe
Hirshfield's's nearest match is Earthen Cheer (0465), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 19 vs 18) and carries a cool green undertone, so it substitutes for Luxe without repainting risk. See the full Earthen Cheer swatch →
Rodda Equivalent of Luxe
At Rodda, the closest color to Luxe is Cypress (CA179) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 19 vs 18) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Cypress swatch →
C2 Paint Equivalent of Luxe
At C2 Paint, the closest color to Luxe is Path (C2-680) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Path swatch →
Kompozit Equivalent of Luxe
Kompozit's nearest match is Earthen Cheer (0465), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 18 vs 18) and carries a cool green undertone, so it substitutes for Luxe without repainting risk. See the full Earthen Cheer swatch →