Color spec
| Brand | Hirshfield's |
| Name | Chocolate Velvet |
| SKU | 0367 |
| Hex | #7F7453 |
| RGB | 127, 116, 83 |
| HSL | 45°, 21%, 41% |
| LRV | 19 |
| Undertone | red-orange / warm |
| Family | Brown |
About Hirshfield's Chocolate Velvet
With an LRV of 19, Chocolate Velvet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Chocolate Velvet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Chocolate Velvet within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7F7453 in HSL space. Pair Chocolate Velvet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Chocolate Velvet Equivalents at Other Brands
Matching Chocolate Velvet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0367 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Chocolate Velvet
Sherwin-Williams has no exact twin of Chocolate Velvet. The nearest is Messenger Bag (SW 7740) at ΔE 3.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 19). Compare large swatches before substituting. See the full Messenger Bag swatch →
Behr Equivalent of Chocolate Velvet
At Behr, the closest color to Chocolate Velvet is Archaeological Site (N300-6) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Archaeological Site swatch →
Benjamin Moore Equivalent of Chocolate Velvet
Benjamin Moore's nearest match is Greenbrook (517), visually identical in normal room light (ΔE 1.35). It runs slightly darker (LRV 17 vs 19) and carries a warm yellow undertone, so it substitutes for Chocolate Velvet without repainting risk. See the full Greenbrook swatch →
Valspar Equivalent of Chocolate Velvet
Valspar's nearest match is Private Affair (8004-23F), visually identical in normal room light (ΔE 1.79). It runs slightly darker (LRV 17 vs 19) and carries a warm red-orange undertone, so it substitutes for Chocolate Velvet without repainting risk. See the full Private Affair swatch →
PPG / Glidden Equivalent of Chocolate Velvet
At PPG / Glidden, the closest color to Chocolate Velvet is Woodbridge (PPG1102-6) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Woodbridge swatch →
Glidden Equivalent of Chocolate Velvet
At Glidden, the closest color to Chocolate Velvet is Woodbridge (PPG1102-6) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Woodbridge swatch →
Dutch Boy Equivalent of Chocolate Velvet
Dutch Boy doesn't make a true equivalent of Chocolate Velvet — the nearest deck color, Olivewood Branch (417-6DB), is clearly different (ΔE 6.75). For an exact match, any Dutch Boy retailer can custom-tint Hirshfield's 0367 instead. See the full Olivewood Branch swatch →
HGTV Home by Sherwin-Williams Equivalent of Chocolate Velvet
HGTV Home by Sherwin-Williams has no exact twin of Chocolate Velvet. The nearest is Habitat (HGSW 3502) at ΔE 3.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 19). Compare large swatches before substituting. See the full Habitat swatch →
Dunn-Edwards Equivalent of Chocolate Velvet
Dunn-Edwards's nearest match is Camouflage (DEA172), visually identical in normal room light (ΔE 1.41). It runs slightly darker (LRV 16 vs 19) and carries a warm red-orange undertone, so it substitutes for Chocolate Velvet without repainting risk. See the full Camouflage swatch →
Magnolia Home Equivalent of Chocolate Velvet
At Magnolia Home, the closest color to Chocolate Velvet is Remote Trail (JG-165) — very close at ΔE 2.43, though not an exact twin. It runs slightly darker (LRV 17 vs 19) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Remote Trail swatch →
Farrow & Ball Equivalent of Chocolate Velvet
At Farrow & Ball, the closest color to Chocolate Velvet is Dibber (NO. 312) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Dibber swatch →
Diamond Vogel Equivalent of Chocolate Velvet
The closest Diamond Vogel equivalent of Chocolate Velvet is Becker Gold (0353). At ΔE 0.71 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and runs slightly darker (LRV 17 vs 19). If Diamond Vogel is your counter, order Becker Gold and you'll get the same color. See the full Becker Gold swatch →
Rodda Equivalent of Chocolate Velvet
Rodda has no exact twin of Chocolate Velvet. The nearest is Handcrafted (R054) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 17 vs 19). Compare large swatches before substituting. See the full Handcrafted swatch →
C2 Paint Equivalent of Chocolate Velvet
At C2 Paint, the closest color to Chocolate Velvet is Fern (C2-663) — very close at ΔE 3.47, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Fern swatch →
Clare Equivalent of Chocolate Velvet
Clare doesn't make a true equivalent of Chocolate Velvet — the nearest deck color, Field Trip (PNT100-DP-66), is clearly different (ΔE 7.21). For an exact match, any Clare retailer can custom-tint Hirshfield's 0367 instead. See the full Field Trip swatch →
Portola Paints Equivalent of Chocolate Velvet
Portola Paints doesn't make a true equivalent of Chocolate Velvet — the nearest deck color, Cigarro (CIGARRO), is clearly different (ΔE 11.15). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 0367 instead. See the full Cigarro swatch →
Annie Sloan Equivalent of Chocolate Velvet
Annie Sloan has no exact twin of Chocolate Velvet. The nearest is Olive (OLIVE) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 19). Compare large swatches before substituting. See the full Olive swatch →
Backdrop Equivalent of Chocolate Velvet
Backdrop has no exact twin of Chocolate Velvet. The nearest is Old Soul (BD-OS) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 19). Compare large swatches before substituting. See the full Old Soul swatch →
Rust-Oleum Equivalent of Chocolate Velvet
Rust-Oleum doesn't make a true equivalent of Chocolate Velvet — the nearest deck color, Oat Latte (391446), is clearly different (ΔE 14). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0367 instead. See the full Oat Latte swatch →
Kompozit Equivalent of Chocolate Velvet
The closest Kompozit equivalent of Chocolate Velvet is Chocolate Velvet (0367). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 18 vs 19). If Kompozit is your counter, order Chocolate Velvet and you'll get the same color. See the full Chocolate Velvet swatch →