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HGTV HOME BY SHERWIN-WILLIAMS · HGSW 3052

HGTV Home by Sherwin-Williams Reindeer Herd#896656 · LRV 15

Reindeer Herd reads as a red / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what HGTV Home by Sherwin-Williams HGSW 3052 actually looks like under different light, and the closest matches at competing US brands.

HGTV HOME BY SHERWIN-WILLIAMS REINDEER HERD
RGB 137, 102, 86 LRV 15

Color spec

Brand HGTV Home by Sherwin-Williams
Name Reindeer Herd
SKU HGSW 3052
Hex #896656
RGB 137, 102, 86
HSL 19°, 23%, 44%
LRV 15
Undertone red / warm
Family Brown

About HGTV Home by Sherwin-Williams Reindeer Herd

With an LRV of 15, Reindeer Herd is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Reindeer Herd works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.

Closest matches at every US brand

14 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.

SW 6061 · #896656 · ΔE 0 · LRV 15
SW 2836 · #85695B · ΔE 2.5 · LRV 16
SW 6047 · #806257 · ΔE 3.06 · LRV 14
SW 9098 · #89674A · ΔE 5.58 · LRV 16
SW 6110 · #8A6B4D · ΔE 6.71 · LRV 16

PPG / Glidden

2,132 colors in deck · best ΔE 1.26
All brown at PPG / Glidden →
PPG1072-6 · #8A6856 · ΔE 1.26 · LRV 16
PPG1076-6 · #7E685B · ΔE 4.79 · LRV 15
PPG1060-6 · #8A5E55 · ΔE 5.18 · LRV 14
PPG1059-6 · #93625B · ΔE 6.42 · LRV 16
PPG1077-6 · #816B56 · ΔE 6.63 · LRV 16

Behr

5,644 colors in deck · best ΔE 1.54
All brown at Behr →
PPU3-17 · #896754 · ΔE 1.54 · LRV 16
BXC-84 · #87695B · ΔE 1.89 · LRV 16
MQ2-1 · #8B654F · ΔE 2.44 · LRV 15
ECC-26-1 · #8B6154 · ΔE 3.2 · LRV 15
MQ2-01 · #8B664E · ΔE 3.24 · LRV 16

Benjamin Moore

3,934 colors in deck · best ΔE 1.97
All brown at Benjamin Moore →
1224 · #8E6552 · ΔE 1.97 · LRV 16
2110-30 · #886A59 · ΔE 2.34 · LRV 18
CW-240 · #906558 · ΔE 3.27 · LRV 18
CSP-325 · #906251 · ΔE 3.38 · LRV 16
1245 · #866963 · ΔE 4.73 · LRV 17

Valspar

2,858 colors in deck · best ΔE 2.09
All brown at Valspar →
2004-9B · #826455 · ΔE 2.09 · LRV 14.5
2003-9B · #896B5E · ΔE 2.44 · LRV 16.6
V084-5 · #8B6A52 · ΔE 4.01 · LRV 16.5
P005 · #916356 · ΔE 4.02 · LRV 15.6
2006-9B · #846B59 · ΔE 4.49 · LRV 16.1

Dunn-Edwards

2,298 colors in deck · best ΔE 2.2
All brown at Dunn-Edwards →
DET682 · #896956 · ΔE 2.2 · LRV 16
DE6076 · #876D5E · ΔE 3.84 · LRV 16
DE6119 · #8B694D · ΔE 5.27 · LRV 15
DE6069 · #806B5D · ΔE 5.38 · LRV 15
DE6126 · #806852 · ΔE 6.06 · LRV 14

Diamond Vogel

1,386 colors in deck · best ΔE 2.34
All brown at Diamond Vogel →
0136 · #84675B · ΔE 2.34 · LRV 15
0158 · #8B654D · ΔE 3.21 · LRV 15
0172 · #8C684D · ΔE 4.56 · LRV 16
0142 · #816B60 · ΔE 4.84 · LRV 16
0179 · #85694E · ΔE 6.35 · LRV 16

Kompozit

1,321 colors in deck · best ΔE 3.18
All brown at Kompozit →
0136 · #7F6054 · ΔE 3.18 · LRV 14
0129 · #8F685D · ΔE 3.24 · LRV 17
0142 · #7B645A · ΔE 4.79 · LRV 14
0172 · #876044 · ΔE 5.14 · LRV 14
0178 · #8A6E53 · ΔE 6.73 · LRV 17

C2 Paint

580 colors in deck · best ΔE 3.45
All brown at C2 Paint →
C2-599 · #856752 · ΔE 3.45 · LRV 15
BD83 · #8E6C53 · ΔE 4.52 · LRV 17
C2-823 · #7F6859 · ΔE 4.59 · LRV 15
C2-839 · #7E6C5E · ΔE 6.79 · LRV 16
C2-630 · #80654A · ΔE 6.79 · LRV 14

Farrow & Ball

209 colors in deck · best ΔE 5.3
All brown at Farrow & Ball →
NO. 55 · #7D634E · ΔE 5.3 · LRV 14
NO. 244 · #736660 · ΔE 8.86 · LRV 14
NO. 42 · #9B594F · ΔE 8.92 · LRV 15
NO. 198 · #827462 · ΔE 10.33 · LRV 18
NO. 290 · #706556 · ΔE 10.91 · LRV 13

Dutch Boy

1,340 colors in deck · best ΔE 5.58
All brown at Dutch Boy →
409-6DB · #986355 · ΔE 5.58 · LRV 16
404-5DB · #7D6861 · ΔE 5.72 · LRV 15
414-6DB · #8A6B4D · ΔE 6.71 · LRV 16
315-7DB · #8A6645 · ΔE 6.71 · LRV 15
416-6DB · #826D59 · ΔE 6.89 · LRV 16

Backdrop

30 colors in deck · best ΔE 5.93
All brown at Backdrop →
BD-BA · #7C5F47 · ΔE 5.93 · LRV 14
BD-TS · #7C5F47 · ΔE 5.93 · LRV 14
BD-OS · #7E7C5C · ΔE 19.6 · LRV 18
BD-HF · #7C8478 · ΔE 22.72 · LRV 22
BD-MJ · #5A6E7E · ΔE 25.52 · LRV 18

Magnolia Home

160 colors in deck · best ΔE 6.83
All brown at Magnolia Home →
JG-164 · #825E3F · ΔE 6.83 · LRV 13
JG-129 · #837165 · ΔE 7.08 · LRV 18
JG-165 · #81714D · ΔE 13.59 · LRV 17
JG-159 · #737268 · ΔE 15.81 · LRV 17
JG-49 · #716B49 · ΔE 17.38 · LRV 15

Clare

78 colors in deck · best ΔE 8.97
All brown at Clare →
PNT100-DP-53 · #726460 · ΔE 8.97 · LRV 14
PNT100-DP-30 · #9F605D · ΔE 9.84 · LRV 17
PNT100-DP-33 · #706473 · ΔE 16.03 · LRV 14
PNT100-DP-66 · #767665 · ΔE 17.87 · LRV 18
PNT100-DP-61 · #6C795F · ΔE 25.12 · LRV 18

Similar HGTV Home by Sherwin-Williams colors

closest in the HGTV Home by Sherwin-Williams deck

The nearest shades to Reindeer Herd within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

HGSW 6061 · LRV 15
HGSW 3032 · LRV 14
HGSW 6047 · LRV 14
HGSW 2492 · LRV 17
HGSW 3082 · LRV 14
HGSW 3172 · LRV 17

Coordinated palette

Generated by hue-rotating #896656 in HSL space. Pair Reindeer Herd with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#896656 + #567989
TRIADIC
#896656 · #568966 · #665689
ANALOGOUS
#895660 · #896656 · #898056

Accessibility (WCAG contrast)

Sample text on white
5.12:1 AA
Sample text on black
4.1:1 AA Large

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

HGTV Home by Sherwin-Williams Reindeer Herd Equivalents at Other Brands

Matching Reindeer Herd from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3052 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Sherwin-Williams Equivalent of Reindeer Herd

The closest Sherwin-Williams equivalent of Reindeer Herd is Tanbark (SW 6061). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 15 vs 15). If Sherwin-Williams is your counter, order Tanbark and you'll get the same color. See the full Tanbark swatch →

PPG / Glidden Equivalent of Reindeer Herd

PPG / Glidden's nearest match is Suede Leather (PPG1072-6), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 16 vs 15) and carries a warm red-orange undertone, so it substitutes for Reindeer Herd without repainting risk. See the full Suede Leather swatch →

Behr Equivalent of Reindeer Herd

Behr's nearest match is Clay Pot (PPU3-17), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 16 vs 15) and carries a warm red-orange undertone, so it substitutes for Reindeer Herd without repainting risk. See the full Clay Pot swatch →

Benjamin Moore Equivalent of Reindeer Herd

Benjamin Moore's nearest match is Coyote Trail (1224), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone, so it substitutes for Reindeer Herd without repainting risk. See the full Coyote Trail swatch →

Valspar Equivalent of Reindeer Herd

At Valspar, the closest color to Reindeer Herd is Brown Bark (2004-9B) — very close at ΔE 2.09, though not an exact twin. It sits at the same lightness (LRV 14.5 vs 15) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Brown Bark swatch →

Dunn-Edwards Equivalent of Reindeer Herd

At Dunn-Edwards, the closest color to Reindeer Herd is Art and Craft (DET682) — very close at ΔE 2.2, though not an exact twin. It sits at the same lightness (LRV 16 vs 15) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Art and Craft swatch →

Diamond Vogel Equivalent of Reindeer Herd

At Diamond Vogel, the closest color to Reindeer Herd is Amazon Mist (0136) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Amazon Mist swatch →

Kompozit Equivalent of Reindeer Herd

At Kompozit, the closest color to Reindeer Herd is Arrowhead (0129) — very close at ΔE 3.24, though not an exact twin. It runs slightly lighter (LRV 17 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Arrowhead swatch →

C2 Paint Equivalent of Reindeer Herd

At C2 Paint, the closest color to Reindeer Herd is Osso Bucco (C2-599) — very close at ΔE 3.45, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Osso Bucco swatch →

Farrow & Ball Equivalent of Reindeer Herd

Farrow & Ball doesn't make a true equivalent of Reindeer Herd — the nearest deck color, Wainscot (NO. 55), is clearly different (ΔE 5.3). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3052 instead. See the full Wainscot swatch →

Backdrop Equivalent of Reindeer Herd

Backdrop doesn't make a true equivalent of Reindeer Herd — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 5.93). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3052 instead. See the full Buenos Aires swatch →

Dutch Boy Equivalent of Reindeer Herd

Dutch Boy doesn't make a true equivalent of Reindeer Herd — the nearest deck color, Tanned Hyde (416-6DB), is clearly different (ΔE 6.89). For an exact match, any Dutch Boy retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3052 instead. See the full Tanned Hyde swatch →

Magnolia Home Equivalent of Reindeer Herd

Magnolia Home doesn't make a true equivalent of Reindeer Herd — the nearest deck color, Elemental (JG-129), is clearly different (ΔE 7.08). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3052 instead. See the full Elemental swatch →

Clare Equivalent of Reindeer Herd

Clare doesn't make a true equivalent of Reindeer Herd — the nearest deck color, Coffee Date (PNT100-DP-53), is clearly different (ΔE 8.97). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3052 instead. See the full Coffee Date swatch →

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