Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Reindeer Herd |
| SKU | HGSW 3052 |
| Hex | #896656 |
| RGB | 137, 102, 86 |
| HSL | 19°, 23%, 44% |
| LRV | 15 |
| Undertone | warm red tone |
| Family | Brown |
About HGTV Home by Sherwin-Williams Reindeer Herd
With an LRV of 15, Reindeer Herd is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Reindeer Herd works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Portola Paints
Kompozit
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Reindeer Herd within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #896656 in HSL space. Pair Reindeer Herd with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Reindeer Herd Equivalents at Other Brands
Matching Reindeer Herd from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3052 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Reindeer Herd
The closest Sherwin-Williams equivalent of Reindeer Herd is Tanbark (SW 6061). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 15 vs 15). If Sherwin-Williams is your counter, order Tanbark and you'll get the same color. See the full Tanbark swatch →
Behr Equivalent of Reindeer Herd
Behr's nearest match is Clay Pot (PPU3-17), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 16 vs 15) and carries a warm red-orange undertone, so it substitutes for Reindeer Herd without repainting risk. See the full Clay Pot swatch →
Benjamin Moore Equivalent of Reindeer Herd
Benjamin Moore's nearest match is Coyote Trail (1224), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone, so it substitutes for Reindeer Herd without repainting risk. See the full Coyote Trail swatch →
Valspar Equivalent of Reindeer Herd
At Valspar, the closest color to Reindeer Herd is Brown Bark (2004-9B) — very close at ΔE 2.09, though not an exact twin. It sits at the same lightness (LRV 14.5 vs 15) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Brown Bark swatch →
PPG / Glidden Equivalent of Reindeer Herd
PPG / Glidden's nearest match is Suede Leather (PPG1072-6), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 16 vs 15) and carries a warm red-orange undertone, so it substitutes for Reindeer Herd without repainting risk. See the full Suede Leather swatch →
Glidden Equivalent of Reindeer Herd
The closest Glidden equivalent of Reindeer Herd is Suede Leather (PPG1072-6). At ΔE 0.46 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 16 vs 15). If Glidden is your counter, order Suede Leather and you'll get the same color. See the full Suede Leather swatch →
Dunn-Edwards Equivalent of Reindeer Herd
At Dunn-Edwards, the closest color to Reindeer Herd is Art and Craft (DET682) — very close at ΔE 2.2, though not an exact twin. It sits at the same lightness (LRV 16 vs 15) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Art and Craft swatch →
Diamond Vogel Equivalent of Reindeer Herd
At Diamond Vogel, the closest color to Reindeer Herd is Amazon Mist (0136) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Amazon Mist swatch →
Hirshfield's Equivalent of Reindeer Herd
At Hirshfield's, the closest color to Reindeer Herd is Arrowhead (0129) — very close at ΔE 3.24, though not an exact twin. It runs slightly lighter (LRV 18 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Arrowhead swatch →
C2 Paint Equivalent of Reindeer Herd
At C2 Paint, the closest color to Reindeer Herd is Osso Bucco (C2-599) — very close at ΔE 3.45, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Osso Bucco swatch →
Portola Paints Equivalent of Reindeer Herd
Portola Paints has no exact twin of Reindeer Herd. The nearest is Zion (ZION) at ΔE 4.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 15). Compare large swatches before substituting. See the full Zion swatch →
Kompozit Equivalent of Reindeer Herd
At Kompozit, the closest color to Reindeer Herd is Arrowhead (0129) — very close at ΔE 3.24, though not an exact twin. It runs slightly lighter (LRV 17 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Arrowhead swatch →