Natural Choice
HGSW 4012 · #E3DED0 · LRV 73 — warm red-orange tone, light — bounces daylight without going clinical.
- 1Agreeable Gray60
- 2Balboa Mist66
- 3Natural Choice73
- 4Shoelace78
- 5Dover White83
What Color Is Natural Choice, Really?
Natural Choice reads as a warm red-orange tone — light — bounces daylight without going clinical. The notes below cover how HGTV Home by Sherwin-Williams HGSW 4012 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Natural Choice
Natural Choice is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
How Lighting Changes Natural Choice
At LRV 73, Natural Choice is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Most complaints about Natural Choice are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 4012 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Natural ChoiceSW 7011 · Sherwin-Williams | 0.0 | 73 | Color page → |
| Behr | Light GraniteN340-1 · Behr | 0.2 | 72 | Color page → |
| Benjamin Moore | Strand of PearlsCSP-395 · Benjamin Moore | 0.0 | 72 | Color page → |
| Valspar | Salute7006-12 · Valspar | 0.9 | 72.4 | Color page → |
| PPG / Glidden | Southern BreezePPG1097-2 · PPG / Glidden | 0.8 | 73 | Color page → |
| Glidden | Southern BreezePPG1097-2 · Glidden | 0.2 | 74 | Color page → |
Similar HGTV Home by Sherwin-Williams Colors
The nearest shades to Natural Choice within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #E3DED0 in HSL space. Pair Natural Choice with one accent and one neutral — the swatches below are starting points, not final picks.
Have you painted with Natural Choice?
Rate it — one tap helps the next reader decide.
Ask a Question