Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Natural Choice |
| SKU | HGSW 4012 |
| Hex | #E3DED0 |
| RGB | 227, 222, 208 |
| HSL | 44°, 25%, 85% |
| LRV | 73 |
| Undertone | red-orange / warm |
| Family | Neutral |
About HGTV Home by Sherwin-Williams Natural Choice
At LRV 73, Natural Choice is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Natural Choice is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Benjamin Moore
Farrow & Ball
Clare
C2 Paint
Valspar
PPG / Glidden
Dutch Boy
Kompozit
Diamond Vogel
Behr
Magnolia Home
Dunn-Edwards
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Natural Choice within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E3DED0 in HSL space. Pair Natural Choice with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Natural Choice Equivalents at Other Brands
Matching Natural Choice from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 4012 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Natural Choice
The closest Sherwin-Williams equivalent of Natural Choice is Natural Choice (SW 7011). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 73 vs 73). If Sherwin-Williams is your counter, order Natural Choice and you'll get the same color. See the full Natural Choice swatch →
Benjamin Moore Equivalent of Natural Choice
The closest Benjamin Moore equivalent of Natural Choice is Strand of Pearls (CSP-395). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 72 vs 73). If Benjamin Moore is your counter, order Strand of Pearls and you'll get the same color. See the full Strand of Pearls swatch →
Farrow & Ball Equivalent of Natural Choice
The closest Farrow & Ball equivalent of Natural Choice is School House White (NO. 291). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 73 vs 73). If Farrow & Ball is your counter, order School House White and you'll get the same color. See the full School House White swatch →
Clare Equivalent of Natural Choice
The closest Clare equivalent of Natural Choice is No Filter (PNT100-LT-19). At ΔE 0.57 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 72 vs 73). If Clare is your counter, order No Filter and you'll get the same color. See the full No Filter swatch →
PPG / Glidden Equivalent of Natural Choice
The closest PPG / Glidden equivalent of Natural Choice is Southern Breeze (PPG1097-2). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 73 vs 73). If PPG / Glidden is your counter, order Southern Breeze and you'll get the same color. See the full Southern Breeze swatch →
Kompozit Equivalent of Natural Choice
The closest Kompozit equivalent of Natural Choice is Feather Stone (0229). At ΔE 0.86 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 73 vs 73). If Kompozit is your counter, order Feather Stone and you'll get the same color. See the full Feather Stone swatch →
Valspar Equivalent of Natural Choice
The closest Valspar equivalent of Natural Choice is Salute (7006-12). At ΔE 0.88 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 72.4 vs 73). If Valspar is your counter, order Salute and you'll get the same color. See the full Salute swatch →
Diamond Vogel Equivalent of Natural Choice
The closest Diamond Vogel equivalent of Natural Choice is Sedona (0334). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 74 vs 73). If Diamond Vogel is your counter, order Sedona and you'll get the same color. See the full Sedona swatch →
Behr Equivalent of Natural Choice
Behr's nearest match is Guesthouse (UL190-11), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 74 vs 73) and carries a warm red-orange undertone, so it substitutes for Natural Choice without repainting risk. See the full Guesthouse swatch →
C2 Paint Equivalent of Natural Choice
C2 Paint's nearest match is Twist (C2-835), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 73 vs 73) and carries a warm yellow undertone, so it substitutes for Natural Choice without repainting risk. See the full Twist swatch →
Dutch Boy Equivalent of Natural Choice
Dutch Boy's nearest match is Canvased (015W), visually identical in normal room light (ΔE 1.49). It sits at the same lightness (LRV 73 vs 73) and carries a warm red-orange undertone, so it substitutes for Natural Choice without repainting risk. See the full Canvased swatch →
Magnolia Home Equivalent of Natural Choice
Magnolia Home's nearest match is Soft Linen (JG-108), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 74 vs 73) and carries a warm red-orange undertone, so it substitutes for Natural Choice without repainting risk. See the full Soft Linen swatch →
Dunn-Edwards Equivalent of Natural Choice
Dunn-Edwards's nearest match is Pueblo White (DET675), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 74 vs 73) and carries a warm red-orange undertone, so it substitutes for Natural Choice without repainting risk. See the full Pueblo White swatch →
Backdrop Equivalent of Natural Choice
Backdrop has no exact twin of Natural Choice. The nearest is Cookies & Cream (BD-CC) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 73 vs 73). Compare large swatches before substituting. See the full Cookies & Cream swatch →